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Unlocking the Power of Minneapolis Billboards: From Traditional to Digital Out-of-Home (DOOH) Advertising

Strategy Driven

However, with the advent of digital technology, the landscape of OOH advertising is rapidly evolving. Digital Out-of-Home (DOOH) Advertising In recent years, digital technology has revolutionized the outdoor advertising industry. Real-time updates and dynamic messaging ensure that your ads remain relevant and engaging to consumers.

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How to Know Which Digital Trends Are Worth Chasing

Harvard Business Review

The rapid pace of digital change has put companies in the unenviable position of trying to decide which tech trends to invest in and when. The right technologies, however, can be incredibly valuable, driving customer satisfaction and possibly even providing a sustainable competitive advantage. Let’s take a closer look at each.

Trends 10
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Technology Is Changing What a Premium Automotive Brand Looks Like

Harvard Business Review

Many mature industries are experiencing significant technological disruption. Leaders in every industry are no doubt keeping a vigilant eye on such developments, yet one very important aspect of this disruption has been largely overlooked: technology fundamentally changes what makes your brand premium. The choice is truly that stark.

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Personalized Technology Will Upend the Doctor-Patient Relationship

Harvard Business Review

Wearable technologies, implanted devices, and smartphone apps allow continuous monitoring and create a ubiquitous, 24/7, digitized picture of your health that can be accessed and analyzed in real-time, anywhere. In the next decade, these trends will create a veritable gold rush in patient data and consumer options.

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How Consumer Brands Can Connect with Customers in a Changing Retail Landscape

Harvard Business Review

Sponsored by DXC Technology. At Procter & Gamble, for instance, technology says it’s time to remind parents about Pampers, while analytics says that direct marketing is the best way to do it. Then there’s L’Oréal, which, through its work with Google, discovered that ombré hair color was trending.

Retail 8
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Innovation Should Be a Top Priority for Boards. So Why Isn’t It?

Harvard Business Review

Fewer than one-third (30%) of respondents to our survey see innovation as one of the top three challenges their company faces in achieving its strategic objectives, and just 21% think that technology trends are a major strategic challenge. Director Recruitment and Skills. — [and] not much on risk, people, innovation.”

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How One Clothing Company Blends AI and Human Expertise

Harvard Business Review

The company offers a subscription clothing and styling service that delivers apparel to its customers’ doors. Harnessing the power of machine learning and other technologies. One of the great benefits Stitch Fix sees from collecting and analyzing so much data is an ability to predict trends. Insight Center.