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Loud and Clear: Six Tips for Communicating in a Way That Truly.

Strategy Driven

For example, Neil Armstrong used the six hours and forty minutes between his moon landing and first step to craft his historic statement. Make sure you have at least a fifteen- to thirty-second message that is so salient it will be obvious to reporters that it should be featured in the broadcasts. Use catchy words.

Tips 62
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How to Regain the Lost Art of Reflection

Harvard Business Review

It is fair to assume that a large proportion of even this modest amount of time is likely consumed by reviewing information and dealing with urgent tactical matters, leaving only a tiny fraction for reflective thinking. At AOL, Tim Armstrong has simply instructed executives to spend one-tenth of each working week on reflective thinking.

How To 14