CEO Blog
OCTOBER 24, 2011
There is another great thinker, Daniel Kahneman, who wrote an outstanding article in the NY times that challenges Blink. In the article he talks about the stock picker and fund managers and the people that manage them. I read a great book by Darren Hardy called The Compound Effect.
Harvard Business Review
JANUARY 12, 2015
. “If consumers cared about moral issues,” the argument goes, “then companies and brands that did the right thing would have a larger market share. ” I understand the attraction to markets and their efficiency; I am a marketing professor. We cannot shop our way to a better world.”
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Harvard Business Review
MARCH 31, 2014
Should we bring product A or B to market? Which marketing strategy should we use? In this same article, he points out that a McKinsey study of more than 1,000 business investments showed that when companies worked to reduce the effects of bias, they raised their returns on investment by seven percentage points. Why is that?
Harvard Business Review
FEBRUARY 29, 2012
This idea of prospect theory, developed by Tversky and Kahneman and reported in a classic 1979 article (for which the Nobel prize was awarded) demonstrated that individuals do not make decisions rationally by selecting options with the highest expected value, because they are risk-averse and 'losses loom larger than gains.'.
Harvard Business Review
AUGUST 31, 2011
In a recent HBR article , Daniel Kahneman, Dan Lovallo, and Olivier Sibony outline the questions that a decision-maker needs to ask before making a strategic bet. These biases arise from what Kahneman and his long-time research partner Amos Tversky call framing. These will often be the ones that appeal less.
Harvard Business Review
FEBRUARY 11, 2013
For instance, if price is held steady, is it fair that those who show up right when the store opens get to purchase at less than the market clearing price? Or should the storeowner follow the mantra of economists to raise price until the market clears? In a Canadian telephone survey, Kahneman et al. Knetsch, and Richard H.
Harvard Business Review
NOVEMBER 10, 2011
In 1995, a young Harvard Business School Professor co-authored an article in Harvard Business Review , "Disruptive Technology: Catching the Wave." The most punishing innovations, they argued, were the ones that were easy to dismiss at first blush — simple, affordable solutions that took root outside the mainstream market.
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