Audience Brand Leadership Technology 
Leading Blog
JULY 26, 2021
O VER THE PAST FEW DECADES, we’ve seen several examples of “brand renegades.” A brand renegade makes huge changes that everyone else turns their heads to notice. A brand renegade makes huge changes that everyone else turns their heads to notice. Instead, we focused on our brand and how to flip the script on growing a business.
Leading Blog
FEBRUARY 5, 2020
The HRC Retail Advisory forecasts this generation to drive 40% of all US consumer spending, and yet it is one of the most challenging generational cohorts for brands to reach. In the book, they list the five foundational truths of youth marketing (and leadership). Gone are the days when brand identity is built with a bullhorn.
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Great Results Team Building
OCTOBER 12, 2023
The first thing I do is thank them for the opportunity to serve their audience… I ask if there is anything else I can do to help them in that moment… Then I remind them of our scheduled post-game conversation about a week after the event.
The Horizons Tracker
SEPTEMBER 17, 2023
While the concept of thought leadership is well established among individuals, it is less so among organizations, which is a gap a recent study from INSEAD attempts to plug. They believe this is a mistake, not least as the LinkedIn audience is likely to be more reliable than that found on Twitter.
N2Growth Blog
JANUARY 11, 2024
The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. However, recent technological advancements and industry shifts have expanded and evolved this role significantly.
Leading Blog
MAY 21, 2021
B USINESS is not a discipline, but an endeavor made up of disciplines such as accounting, communications, economics, finance, leadership, management, marketing, operations, psychology, sociology, and strategy. Lesson: The point of a visual presentation is to get the audience to listen.
Women on Business
DECEMBER 2, 2010
How endearing is your brand to your customers? What do you your customers believe and understand about your brand? What do you your customers believe and understand about your brand? Let’s use “Buddy the Elf” as an example for the four steps to brand building. What does your brand stand for? Does it fill a need?
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