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Seven must-haves of a marketing communication strategy

Strategy Driven

However, you should not miss out on the following must-haves while designing a marketing communication plan for your company. Identify Your Target Audience. If you don’t have in-depth information about your audience, you can’t expect any of your marketing campaigns to be successful or even come close to the desired results.

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How B2B Marketers Can Get Started with Social Media

Harvard Business Review

For example, Maersk Line, one of the world’s biggest container and bulk shipping companies, has made social media an integral part of its marketing mix by leveraging more than 30 local and global social media accounts. Identify your key audience and goals to achieve. That’s just what Rapaport did.

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