Audience Cialdini Open-book Technology 
Strategy Driven
NOVEMBER 7, 2011
In his book entitled Influence by Robert Cialdini he explains that one of the most influential words in the English language is ‘because’. Here are a few more tips: Present information in small chunks, and check in with the audience. Look for visual cues from the audience: non-verbal signals of approval or disapproval?
Harvard Business Review
OCTOBER 18, 2016
” 2) Do-It-Yourself: “You can read Deborah’s bio in the program book.” In other words, a memorable introduction is like a commercial: it should engage and persuade the audience to listen to the speaker. Goal 2: To show the audience that you personally endorse the credibility of this speaker.
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