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Buy-In – The Imperative Strategy

Strategy Driven

In his book entitled Influence by Robert Cialdini he explains that one of the most influential words in the English language is ‘because’. Here are a few more tips: Present information in small chunks, and check in with the audience. Look for visual cues from the audience: non-verbal signals of approval or disapproval?

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How to Memorably Introduce Another Speaker

Harvard Business Review

In other words, a memorable introduction is like a commercial: it should engage and persuade the audience to listen to the speaker. Embrace mystery: Start by framing a challenging problem that is relevant to this audience, that isn’t easily resolved, and that the speaker will be addressing. Chris Anderson.

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