Harper Lee and Dr. Seuss Won’t Save Publishing
Harvard Business Review
JULY 24, 2015
Seuss, whose names alone will sell books, and authors who come to them with a pre-existing “platform,” i.e., a built-in audience. Though exact numbers are hard to come by, there’s a clear consensus that following the economic shocks of 2008, advances paid to writers are declining —in some cases precipitously.
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