Harper Lee and Dr. Seuss Won’t Save Publishing
Harvard Business Review
JULY 24, 2015
Publishers are relying on successful retreads like Harper Lee and Dr. Seuss, whose names alone will sell books, and authors who come to them with a pre-existing “platform,” i.e., a built-in audience. This “show-me-your-audience” skepticism may be a smart move. Build their own brand and audience.
8 
Let's personalize your content