Harper Lee and Dr. Seuss Won’t Save Publishing
Harvard Business Review
JULY 24, 2015
This blast of nostalgia, while great in the short term, illuminates a problematic phenomenon. Publishers are relying on successful retreads like Harper Lee and Dr. Seuss, whose names alone will sell books, and authors who come to them with a pre-existing “platform,” i.e., a built-in audience. Certainly not.
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