Strategy Driven

JUNE 11, 2015

With much of the business world abuzz about content marketing, smart marketers are taking stock of opportunities for their clients to use the power of story to convey a message and build stronger brands. Conspicuously absent from most content strategies, however, is the granddaddy of all content marketing: writing a book.

Content 50

Content Marketing Open-book Brand 50

Strategy Driven

JULY 3, 2020

You’ll always have fresh content in the form of blog posts, articles, ebooks, and press releases. It can help drive your site to the top of your niche market and create customer loyalty. By doing this, you can identify the competition’s target audience, targeted niches, and customer attraction strategy.

Engineering 86

Engineering Content Brand Tactics 86

Kevin Eikenberry

FEBRUARY 6, 2011

No one in the audience could understand and the room became tense. Lavin shares a story about an appearance the President was making at an Alabama school for handicapped children. The event was going super well, until one of the children with a severe speech impediment asked a question of the President. Again, no one understood.

Leadership 195

Leadership Workshop Blog Video 195

Strategy Driven

MARCH 10, 2023

Apart from coming up with new products and dealing with finances, you also have to market your product efficiently to catch customers’ attention. Marketing is one of the most important aspects of making your new business successful. Without effective marketing, your business may not reach its target audience and struggle to grow.

Marketing 121

Marketing Tips Audience Marketing Strategy 121

Tanveer Naseer

APRIL 25, 2011

As Tanveer writes about leadership and managing employees, I thought I’d share some of the questions I often get asked by business leaders about managing customer expectations, developing their employees and how to involve your team in the process of selling your business when the time comes to put it on the selling block.

Engineering 182

Engineering Reference Incentives Merchandising 182

Tanveer Naseer

APRIL 25, 2011

As Tanveer writes about leadership and managing employees, I thought I’d share some of the questions I often get asked by business leaders about managing customer expectations, developing their employees and how to involve your team in the process of selling your business when the time comes to put it on the selling block.

Engineering 182

Engineering Reference Incentives Merchandising 182

Rajesh Setty

DECEMBER 14, 2011

Liz Alexander establishes executives as thought leaders by exposing them to the seven-step process she developed from 25 years as a successful nonfiction author and book consultant. She has written nine commercially published books that have sold over 500,000 copies worldwide, and several self-published ebooks. Who wouldn’t want that?

Leadership 58

Leadership Long-term Innovation Audience 58

Strategy Driven

JULY 20, 2020

You can have the greatest idea ever and the best product that exists on the market. Therefore, generating a steady supply of new leads and building a pipeline is vital in developing a profitable business. So, don’t try to appeal to everyone but rather target a specific audience to tailor your campaign for.

Tips 98

Tips Webinar Tactics Content 98

Strategy Driven

JANUARY 23, 2020

Marketing is an integral aspect for every business. At least, that is the case for those not willing to be smart and creative with their marketing efforts. If you want proof of this, read on for shrewd methods to reduce your marketing costs while also boosting sales results at the same time. Step it Up with Social Media.

Cost 67

Cost Marketing Media Content 67

Miles Anthony Smith

NOVEMBER 7, 2019

65 Content Marketers List the 44 Content Marketing Agencies Crushing It (Plus 70 Tips & 78 Myths Dispelled) ​Digital marketing is becoming harder to ignore as we now live in a world of internet ubiquity. Click "READ MORE" to see the 44 content marketing agencies and 70 related tips from the experts!

Marketing 105

Marketing Content Audience Brand 105

Harvard Business Review

JULY 24, 2015

Publishers are relying on successful retreads like Harper Lee and Dr. Seuss, whose names alone will sell books, and authors who come to them with a pre-existing “platform,” i.e., a built-in audience. This “show-me-your-audience” skepticism may be a smart move. Build their own brand and audience.

Short-term 8

Short-term Long-term Audience Brand 8

Strategy Driven

JANUARY 26, 2021

Lead generation comprises marketing activities that result in collecting information and using it to build a list of potential clients. By using free knowledge base software , marketers can manage, store, and organize the documentation and information they need to take any further steps into branding their business. Email marketing.

Tips 75

Tips Software Content Brand 75

Ron Edmondson

JANUARY 26, 2013

Yet oftentimes, churches have a difficult time communicating this message because they don’t understand the basics of church marketing and communications. Has your church spent unhurried time developing a brand that resonates with people in your church and community? Audience Connection. External Marketing.

Storytelling 54

Storytelling Audience Brand Long-term 54

Harvard Business Review

JULY 28, 2014

If you’re a mid- or late-career marketer, chances are your job today is mostly unrecognizable from what you signed on for. Many marketers are left behind, simply tuned in to the wrong frequencies. In response, capturing the right data has become the key capability in finding and engaging audiences.

Storytelling 9

Storytelling Brand Audience Marketing 9