Strategy Driven

SEPTEMBER 2, 2019

Digital marketing is slowly, but surely growing from a “nice to have” to a necessity. Where you used to define personas and find the right publication or TV programme that fit your audience, it seems that these rules don’t apply to the online world. Out with the Old. Take display and video ad formats, for example.

Advertising 57

Advertising Marketing Audience Video 57

Women on Business

JANUARY 17, 2011

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. By testing your marketing campaign, you gain more time, money and experience for future projects. Has Email Marketing Become Obsolete? Even though we are bombarded with thousands of emails per.

Marketing 162

Marketing Press Release Direct Marketing Discount 162

Harvard Business Review

JULY 15, 2014

Making these past and present narratives accessible to current and future audiences is an important role because it captures the spirit of the organization and uses that to develop an even stronger brand. Given the skills and span of responsibility required, this function should sit in the marketing department.

Marketing 10

Marketing Storytelling Brand Marketing Mix 10

Harvard Business Review

OCTOBER 10, 2014

Companies either pay to deliver content to an audience or try to earn coverage and exposure from reporters and influencers. The rationale is that brands own their own social channels and audiences, then try to earn sharing and word-of-mouth. Marketing Media Social media' Social media is usually treated as owned and earned.

Media 8

Media B2B Disintermediation Content 8

Harvard Business Review

JULY 24, 2015

Publishers are relying on successful retreads like Harper Lee and Dr. Seuss, whose names alone will sell books, and authors who come to them with a pre-existing “platform,” i.e., a built-in audience. This “show-me-your-audience” skepticism may be a smart move. Build their own brand and audience.

Short-term 8

Short-term Long-term Audience Brand 8

Strategy Driven

NOVEMBER 13, 2019

However, you should not miss out on the following must-haves while designing a marketing communication plan for your company. Identify Your Target Audience. If you don’t have in-depth information about your audience, you can’t expect any of your marketing campaigns to be successful or even come close to the desired results.

Marketing 11

Marketing USP Strategy Audience 11

Harvard Business Review

DECEMBER 24, 2015

The Content Marketing Institute reports that social media marketing can help B2B brands build awareness and showcase their expertise. McKinsey points out that social media is a great place for B2B marketers to uncover early intelligence on competitor developments and on customer problems, needs, and beliefs.

B2B 8

B2B Media B2C Marketing 8