Strategy Driven

APRIL 3, 2014

Your healthcare executive resume will be read by not only scientific professionals in medical affairs, research and development, clinical operations, but your resume will also be reviewed by financial, operational, marketing and human resources leaders. You must appeal to all of these audiences.

Tactics 51

Tactics Execution Pharmaceuticals Human Capital 51

Marshall Goldsmith

FEBRUARY 8, 2018

Deborah Borg – Chief Human Resources & Communications Officer, Bunge Limited. Sean McGrath – Human Resources Vice-President World Bank Group. Former Operating Partner at Blackstone, Chief Human Resources Officer for Unilever. Luke Joerger – Digital Marketing / Audience Development / Dir.

Executive Coaching 70

Executive Coaching CEO Magazine Banking 70

Women on Business

JANUARY 24, 2011

Follow some basic ground rules to best focus the time and resources you have: Know what you need. Being sharp means being succinct. To test service, put yourself in the shoes of your audience’s experience. If you rely on searches for your background research, so will those you work with (if they are sharp).

Press Release 100

Press Release Discount Sharpe Advertising 100

Harvard Business Review

FEBRUARY 11, 2013

If we want to hire sharp people in our organizations, we need to market to them. Who's ever seen commercial that describes its customers in the third person, as though the viewer couldn't possibly be in the target audience? My husband, who grew up on the South Side of Chicago, loves to say, "People in Hell need ice water."

Sharpe 9

Sharpe Marketing Audience Process 9