N2Growth Blog

NOVEMBER 17, 2010

But the audience was oh-so quick to grab their phones and tweet/IM/Facebook about what they were watching. In today’s post I’m going to explore responsibility as it relates to social media – the responsibility that comes with living in the real world vs. a perpetual state of virtual reality.

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N2Growth Blog

NOVEMBER 8, 2010

A person could either take several minutes to explain the evolution of technologies, mediums, shift in content paradigms, engagement practices and market dynamics that came together to make the Internet a more valuable and efficient space, or they could just utilize &# social media&# as a descriptive aid to make the connection.

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Blog Collins Efficiency Brand 360

N2Growth Blog

DECEMBER 7, 2010

If you don’t have the time to make blogging a priority the effort will end in frustration for both you and your audience. You Have Someone To Say It To : Make sure that there is a viable audience for your content. link] mikemyatt Hi Jesse: Thanks for your comment. Your concern is a valid one shared by many.

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N2Growth Blog

AUGUST 22, 2010

When there’s enough intrigue to keep a film crew busy, enough &# ah-ha&# moments for disconnected CEOS, and enough shock and dismay to satisfy a nationwide TV audience then I submit to you that the issue we’re discussing today is a very real one…Many CEOs are simply out of touch with their businesses. I Think Not.

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N2Growth Blog

MAY 26, 2010

While I'm certain the post will resonate with those who have served, it is my hope it will reach beyond that audience and provide insights that will be meaningful to a broader constituency. link] mikemyatt Hi Mark: Thanks for your comment and the kind words, but most of all thank you for your service. Thanks Mark. link] Gordon R.

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Leadership Gordon Blog Brand 284

Harvard Business Review

JULY 1, 2014

Nine out of ten organizations are now marketing with content – that is, going beyond the traditional sales pitches and instead enhancing brands by publishing (or passing along) relevant information, ideas, and entertainment that customers will value. The success of content marketing has radicalized the way companies communicate.

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Content Marketing Brand Public Relations 8

Harvard Business Review

JANUARY 21, 2015

Meticulously designed marketing campaigns are a relic. As research on disruption and market transitions suggests, you’re better off these days if you can quickly identify and adapt to changes in your environment. Many marketers have built their careers on following a series of highly detailed plans based on copious data.

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Agility Marketing Advertising How To 8

Harvard Business Review

MARCH 18, 2016

While almost all business units, such as HR and sales, have started working more closely with IT, we have become especially interested in the marketing-IT relationship because we’ve seen firsthand just how much of marketing is increasingly powered by technology. Align your vision.

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Marketing Enterprise Architecture Technology Project 8

Harvard Business Review

JULY 6, 2015

Many companies today rely on content marketing and native advertising to gain visibility for their brand — after all, 70% of people say they’d rather learn about products through content rather than through traditional advertising. But is either content marketing or native advertising a surefire way to boost brand awareness?

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Women on Business

JANUARY 24, 2011

But many businesswomen are so overwhelmed with running day-to-day operations, there is little or no time to do a good job at casting the net of promotional effort out—whether through community activities, donations, networking events, promotional campaigns, public relations initiatives, or advertising—it is NEVER enough!

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Press Release Discount Sharpe Advertising 100

Harvard Business Review

DECEMBER 23, 2010

Because these social networks are a unique way of broadly communicating real-time messages to the audiences they want to reach. They can write a message anywhere, anytime, and share it with interested parties without any public relations meddling, speech writers, airplane travel, canned videos, or voicemail messages.

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Advertising Middle Management Public Relations Travel 15

Harvard Business Review

JUNE 23, 2016

product placement market grew by 12.8% The trouble is that the huge success of product placement is causing a dip in its credibility and effectiveness as a marketing channel. Audiences are increasingly skeptical. And it’s particularly true when audiences like the film or show. According to PQMedia, the U.S.

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Bond Productivity Products Advertising 8

Harvard Business Review

OCTOBER 10, 2014

Marketers often distinguish between paid, earned, and owned media. At the risk of oversimplifying, paid media is advertising and sponsorships, while earned media is public relations and word-of-mouth. Companies either pay to deliver content to an audience or try to earn coverage and exposure from reporters and influencers.

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Media B2B Disintermediation Content 8

N2Growth Blog

OCTOBER 6, 2010

There was a lot more common thinking than critical, innovative thinking. Now that Bill will probably never speak to me again, here are the few gems that he passed along to the audience: Get better every day you live. In a world where everything is connected, anything is possible. Leaders make the news, they don’t report it.

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N2Growth Blog

OCTOBER 21, 2010

You see it is precisely by not attempting to steamroll, manipulate or outsmart others, that you’ll be able to effectively convey your message even to an audience that might not otherwise be willing or receptive. I Think Not. Whos Reading N2growth Twitter Updates mikemyatt: Poor work requries a lot of explanation beca.

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Blog Gordon Learning-by-Doing Open-book 419

N2Growth Blog

JANUARY 18, 2011

What made this presentation so powerful was it was more than just an act put on for the benefit of the attendees, it was completely authentic and the audience knew it. This is a relatively new client, but I can tell you beyond a shadow of a doubt his positivity sets the tone for the entire organization and has produced incredible results.

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Leadership CEO Blog Learning-by-Doing 420

N2Growth Blog

OCTOBER 7, 2010

Lafley - The former Chairman and CEO of Proctor & Gamble gave a clinic on innovation. I’ve never heard anyone speak so fluently on the topic of innovation. A great presenter and story-teller, Joe has complete command of his subject matter and gave the audience actionable instruction on how to create influence.

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