Women on Business

JANUARY 17, 2011

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. By testing your marketing campaign, you gain more time, money and experience for future projects. Has Email Marketing Become Obsolete? Even though we are bombarded with thousands of emails per.

Marketing 162

Marketing Press Release Direct Marketing Discount 162

Harvard Business Review

MARCH 5, 2012

They spend their time sighting targets (through customer segmentation), calibrating trajectories (by optimizing marketing mix), loading ammunition (with messages and offers), firing their weapons (with marketing campaigns), and celebrating successful strikes (from sales). Traditional brands are like artillery.

Brand 13

Brand Customer Loyalty Marketing Mix Media 13

Harvard Business Review

OCTOBER 10, 2014

Companies either pay to deliver content to an audience or try to earn coverage and exposure from reporters and influencers. The rationale is that brands own their own social channels and audiences, then try to earn sharing and word-of-mouth. Marketing Media Social media' Social media is usually treated as owned and earned.

Media 8

Media B2B Disintermediation Content 8