Miles Anthony Smith

NOVEMBER 7, 2019

According to Forbes , “Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.” It grows sales.

Marketing 105

Marketing Content Audience Brand 105

Strategy Driven

JULY 5, 2019

Public relations firms continually strive to restore consumer faith in businesses. On top of that, subtle, yet informative marketing could be used to restore your company’s name in the public consciousness. But without goodwill, the glue that ties a business to its audience washes away. It happens all the time.

Reputation 55

Reputation How To Operations Marketing 55

N2Growth Blog

NOVEMBER 17, 2010

But the audience was oh-so quick to grab their phones and tweet/IM/Facebook about what they were watching. In today’s post I’m going to explore responsibility as it relates to social media – the responsibility that comes with living in the real world vs. a perpetual state of virtual reality. Say 50 % sent out tweets.

Media 419

Media Blog Audience Ryan 419

N2Growth Blog

NOVEMBER 8, 2010

In fact, in some cases the use of buzzwords and business speak can actually demonstrate a better understanding of context, environment, audience, etc. There is no point judging the audience for their reaction, they are where they are. Thanks for sharng Sami. link] Dan Collins Academics like to debate.

Blog 360

Blog Collins Efficiency Brand 360

N2Growth Blog

AUGUST 22, 2010

The harsh reality is that great numbers of leaders continue to operate in a vacuum by sequestering themselves away in the corner office and attempting to lead from afar. So the real question is this…how does a CEO get to the point of being so disconnected from operations that he or she just doesn’t have a clue?

Blog 417

Blog Gordon CEO Consultative 417

Strategy Driven

NOVEMBER 4, 2016

Other PSAs were devised by public relations agencies and the non-profit organizations themselves. It was a consortium of advertising agencies who produced public service messages discouraging drug use. Consider your audience. Get reactions from your audiences. Create plausible narratives. About the Author.

Advertising 50

Advertising Education Audience Marketing 50

N2Growth Blog

OCTOBER 6, 2010

Now that Bill will probably never speak to me again, here are the few gems that he passed along to the audience: Get better every day you live. Bill’s passion an his sales skills were clearly evident, but his presentation came across as a wannabe self-help guru more than a CEO of one of the world’s best software companies.

Blog 360

Blog Brand Media Influence 360

Strategy Driven

NOVEMBER 20, 2015

Engage public relations professionals to publicize your involvement. They too are interested in the same audiences as you: attendees and the media. Encourage audience participation. Most attendees go to the shows in response to invitations to visit specific exhibitors. Work closely with the show’s management.

How To 50

How To Follow-up Participative Objective 50

N2Growth Blog

MAY 26, 2010

While I'm certain the post will resonate with those who have served, it is my hope it will reach beyond that audience and provide insights that will be meaningful to a broader constituency. link] mikemyatt Hi Mark: Thanks for your comment and the kind words, but most of all thank you for your service. Thanks Mark. link] Gordon R.

Leadership 284

Leadership Gordon Blog Brand 284

N2Growth Blog

OCTOBER 21, 2010

You see it is precisely by not attempting to steamroll, manipulate or outsmart others, that you’ll be able to effectively convey your message even to an audience that might not otherwise be willing or receptive.

Blog 419

Blog Gordon Learning-by-Doing Open-book 419

Women on Business

JANUARY 24, 2011

But many businesswomen are so overwhelmed with running day-to-day operations, there is little or no time to do a good job at casting the net of promotional effort out—whether through community activities, donations, networking events, promotional campaigns, public relations initiatives, or advertising—it is NEVER enough!

Press Release 100

Press Release Discount Sharpe Advertising 100

N2Growth Blog

JANUARY 18, 2011

What made this presentation so powerful was it was more than just an act put on for the benefit of the attendees, it was completely authentic and the audience knew it. This is a relatively new client, but I can tell you beyond a shadow of a doubt his positivity sets the tone for the entire organization and has produced incredible results.

Leadership 420

Leadership CEO Blog Learning-by-Doing 420

Harvard Business Review

JUNE 10, 2014

Public relations and communications professionals—and the academic programs that train them—find themselves operating in a radically new environment. As Emily Yellin describes in her book Your Call Is (Not That) Important to Us , “public relations” was the phrase initially used to describe customer service.

PR 8

PR Public Relations Conflict of Interest Ethics 8

Harvard Business Review

OCTOBER 7, 2016

For example, your IT security team or security operation center’s (SOC) early monitoring and detection functions should be aligned (through its people, processes and technology) to the business’s most critical assets (“crown jewels”). History has a way of being rewritten.

Planning 9

Planning Company Crisis Brand 9

Harvard Business Review

AUGUST 9, 2012

Traditional marketing — including advertising, public relations, branding and corporate communications — is dead. Many people in traditional marketing roles and organizations may not realize they're operating within a dead paradigm. But they are. The evidence is clear.

Marketing 22

Marketing Social Capital Media Influence 22

Harvard Business Review

JULY 30, 2015

” Another brand manager told me that many agencies are creating social spin-offs but they still operate like traditional ad agencies. I am ready to break our contract at any cost because they just don’t get it.” Perhaps the cultural transitions are not happening fast enough at these agencies.

Marketing 8

Marketing Advertising Trends Brand 8

Harvard Business Review

OCTOBER 13, 2014

Just in the last month, Pennsylvania’s Public Utility Commission issued a cease-and-desist order on Lyft and Uber operations. By being focused on consumer interest and responding to regulators legitimate concerns, sharing economy firms will reach a broader audience of advocates than they anticipated and better outcomes.

Business Model 9

Business Model Hotels Venture Capitalist Transportation 9

Harvard Business Review

JANUARY 11, 2017

Telling a joke to an unfamiliar audience is risky — Will they laugh? ” —Dick Costolo, the night before he joined Twitter as chief operations officer. A day after Sacco posted her tweet, she was fired from her job as a public relations representative for IAC. Will they be offended? “Going to Africa.

Chief Operating Officer 8

Chief Operating Officer Participative COO Conference 8