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Someone to Know: Q&A with FM Global Assistant Vice President, Public Relations Steve Zenofsky

leaderCommunicator

Steve Zenofsky, Assistant Vice President, Public Relations for FM Global, is an incredibly thoughtful strategic communicator and definitely Someone to Know. Steve leads public relations at a $5.7 billion revenue company, which operates in more than 130 countries.

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How to Deal With Negative Publicity

Eric Jacobson

Today, we feature an excerpt from the book, The Public Relations Handbook. This section of the book on how to deal with negative publicity is written by Jonathan Dedmon of T he Dilenschneider Group. Invariably, a company or organization will experience bad news, resulting in negative publicity. Don’t be argumentative.

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Weekly Round-Up: Future of the Comms Function, Internal Comms Tools for 2021, Why Vaccine Mandates are Good for Business, Bond with New Hires Remotely, Incentives to Get Employees Vaccinated

leaderCommunicator

This Week's Round-Up of Leadership and Communication Blogs: The Evolving Communication Function By Institute for Public Relations and PR News ( @InstituteForPR via @PRNews ) An interesting study taking a comprehensive look at the perceptions, roles, structures, and future of communication.

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Modern CMOs: Bridging Creativity with Commercial Acumen

N2Growth Blog

The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. However, recent technological advancements and industry shifts have expanded and evolved this role significantly.

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What are the best business management courses?

Strategy Driven

MBA in Entrepreneurship – This course provides students with foundational knowledge on the key elements and decision-making skills necessary to handle the daily operations of an organisation. Public relations. Public relations. Strategic operations management. Operations management. Global business.

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Thoughts on the Presidency

Leading Blog

You have to have a team and operate as a team, and any corporation would have a training program to acculturate people. In 1955, JFK complained that politics had become “so expensive, so mechanized and so dominated by professional politicians and public relations men.” You can’t just appoint smart people.” Newt Gingrich, 2011.

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Target’s Fall Guy: Is Your Board Prepared?

N2Growth Blog

Someone who understands enterprise technology systems and has managed decisions relating to them. Getting back to Target, major kudos to the board for having excellent operational experience. Crisis Management Leadership Public Relations Talent Management Gregg Steinhafel Target Target Hack Target Hacking News Target Security Breach'