Harvard Business Review

OCTOBER 12, 2018

By 2017 it was operating in over 190 countries, and today close to 73 million of its some 130 million subscribers are outside the U.S. As with the markets it had entered earlier, the company launched a service targeted at early adopters, and then iterated quickly to add features to attract a wider audience.

First-mover Advantage 8

First-mover Advantage Globalization Content Operations 8

Harvard Business Review

OCTOBER 12, 2018

It operates in over 190 countries, and close to 73 million of its some 130 million subscribers are outside the U.S. As with the markets it had entered earlier, the company launched a service targeted at early adopters, and then iterated quickly to add features to attract a wider audience. Fernando Trabanco Fotografía/Getty Images.

First-mover Advantage 8

First-mover Advantage Globalization Content Operations 8

Harvard Business Review

DECEMBER 11, 2012

The ad was meant to capture this zeitgeist and, using storytelling rather than any new facts or claims, tell audiences "we get it and we're going to adapt to these times." The Broadcast Era, in which content was delivered to audiences who simply consumed it and couldn't meaningfully comment on it or make their own, is over.

Advertising 15

Advertising Banking Audience Media 15

Skip Prichard

MARCH 3, 2021

Simply speaking to our audience in a natural, unscripted fashion builds trust because it’s hard to hide. The world isn’t going 100% towards raw and away from longer form storytelling or high production value content. But longer form storytelling still connects with us on an emotional level. And, of course, this is ridiculous.

Brand 121

Brand Storytelling Trends Content 121

Harvard Business Review

OCTOBER 5, 2015

There is no question that the media industry is experiencing dramatic disruption on many fronts—in the way it creates content, distributes content to consumers, and monetizes audiences. When and how do we shift our businesses from legacy operating models to ones that better reflect the future? Humans and Automation.

Media 8

Media Advertising Audience Technology 8

Harvard Business Review

AUGUST 10, 2015

Colvin’s primary argument is that there are some unique human capabilities, like empathy and storytelling, that will keep people employable even as automation chips away at the content of most jobs. Southwest operates in an industry that has long been obsessed with asset utilization as the key to competitiveness.

Competitive Advantage 8

Competitive Advantage Storytelling Airlines Human Resources 8

Strategy Driven

MARCH 24, 2021

Instead, you can work with a communication licensed operator like GetVoIP to avail of the best services as per your needs. Furthermore, by catering to a more diverse audience, you get the opportunity to bring in new customers too. Visual content allows you to take storytelling to another level and make your message much more immersive.

Marketing 82

Marketing ROI Content Marketing Strategy 82

Harvard Business Review

JUNE 22, 2017

” It also seeks to spread its values through storytelling. It also uses storytelling to spread these values among 20,000 crew members. It’s not uncommon for this video to move the audience to tears. By encouraging passengers to sit in the front seat and engage in conversation, Lyft emphasizes human connections.

Storytelling 9

Storytelling Hotels Transportation Video 9

Harvard Business Review

JUNE 8, 2018

The science of storytelling and brand performance. Like many competitors in the apparel industry, Vineyard Vines has kept their operations lean in order to preserve operating margins. ” Of course, this type of real-time, one-to-one marketing is easier said than done. Insight Center. Data-Driven Marketing.

Retail 8

Retail Apparel Engineering Audience 8

Miles Anthony Smith

NOVEMBER 7, 2019

According to Forbes , “Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.” It grows sales.

Marketing 105

Marketing Content Audience Brand 105

Harvard Business Review

DECEMBER 4, 2018

Sloppy nonsense or stellar storytelling? Analysts are data storytellers. But in more sophisticated data operations, data-driven inspiration gets flagged for proper statistical follow-up. “But,” object the statisticians, “most of their so-called insights are nonsense.”

Organization 15

Organization Engineering Learning-by-Doing Storytelling 15

Harvard Business Review

JULY 23, 2013

What''s needed, clearly, is a disciplined, repeatable process that enables a brand and its agencies to locate, define and craft consistent global narratives — truly compelling brand stories — that unite brand attributes and business goals with deep audience interests and passions.

Brand 8

Brand Globalization Advertising Storytelling 8

Harvard Business Review

JUNE 12, 2018

For example, Whole Foods developed geo-fences around its stores, as well as its competitors’ stores, to target relevant audiences and achieved a post-click conversion rate that was three times higher than the national average. It measures both promotional tactics and audience characteristics of targeted audiences who have opted in.

Short-term 8

Short-term Brand Long-term Media 8

Harvard Business Review

APRIL 10, 2013

If you apply that simple yet elegant measuring stick to an overwhelming glut of information, you have the beginnings of a powerful data visualization that can simplify the complex, identify trends, and shape your audience''s comprehension of the story you want to tell. As with the previous example, silence is golden.

Audience 8

Audience Trends Video Participative 8

Harvard Business Review

JULY 28, 2014

In response, capturing the right data has become the key capability in finding and engaging audiences. They orchestrate content marketing tactics that situate their brands at the moments that matter to their audiences. Shelve the commercial pitch in favor of authentic storytelling. Tami Cannizzaro is a brand storyteller.

Storytelling 9

Storytelling Brand Audience Marketing 9