Harvard Business Review

MARCH 6, 2024

Companies that make the decision to put marketing at the core of their growth strategy outperform the competition, according to McKinsey research. Specifically, both B2C and B2B companies who view branding and advertising as a top two growth strategy are twice as likely to see revenue growth of 5% or more than those that don’t (67% to 33%).

Marketing 27

Marketing Strategy B2C B2B 27

Strategy Driven

JANUARY 12, 2024

Video is transforming business-to-business (B2B) and business-to-customer (B2C) communications. This makes social media video one of the most effective marketing tools for 2023. Major global players have a strong presence in the connected TV market. This can lead to higher website traffic, engagement, and conversions.

Video 120

Video B2C B2B Brand 120

Strategy Driven

MARCH 25, 2019

One of them is marketing as it’s the only way to get your brand in front of your target audience. In the world of marketing, there are several terms and phrases used that can be confusing for entrepreneurs and other professionals alike. On that note, keep reading to discover the meaning of common marketing jargon. Bounce Rate.

Marketing 56

Marketing B2B B2C Reference 56

Strategy Driven

SEPTEMBER 22, 2020

B2B (business to business) online sales in 2018 were almost 4 times higher than e-retail. The gross merchandise volume (GMV) of B2B e-commerce in 2018 amounted to US$ 10.6 It’s a huge market when we take B2B and B2C online sales together. Web marketing with analytics. In 2018, about 1.8 Link building.

Skills 130

Skills B2B Engineering Directory 130

Strategy Driven

DECEMBER 1, 2022

These models include: Business-to-business (B2B) : This involves the purchase and sales of goods and services between two businesses. Business-to-consumer (B2C) : Businesses sell their products andservices directly to consumers. It’s the control center for the business as it controls everything from inventory to marketing.

Audience 123

Audience B2C B2B Efficiency 123

Strategy Driven

APRIL 24, 2018

Online marketing is something that never remains stagnant. If your marketing campaign is outdated, it is going to be hurting your business more than you realise, and it will eventually result in your being penalised by Google. Let’s get this straight your product or service is your best marketing tool.

Marketing 70

Marketing B2C B2B Content 70

The Horizons Tracker

OCTOBER 23, 2021

One of our portfolio companies was targeting large enterprise clients who were generally B2C. By assessing their most similar competitors, talking to their most sticky customers, and identifying the quickest to convert prospects, we quickly realized that we needed to focus on targeting the B2B business services sector. Product example.

Price 83

Price B2C Objective B2B 83

Strategy Driven

NOVEMBER 17, 2018

Marketing any business can be a serious challenge. Otherwise, you could end up putting a huge amount of effort into a marketing to a group of people who are simply never going to be interested in your business or your product. Different techniques are effective in different ways when it comes to marketing your business.

B2C 63

B2C B2B Outsourcing Marketing 63

Strategy Driven

SEPTEMBER 15, 2020

You can focus on marketing, you can work on training your sales team, you could even open your profit channels to bring in more money from different locations. Either way, you will want to market to attract buyers at this stage. You may find that your business does a lot better working on the B2B stage than it does with B2C.

Strategy 81

Strategy Efficiency B2C Discount 81

Strategy Driven

SEPTEMBER 2, 2021

From here, you can ensure that SEO , ad placements, and other marketing tools are built to reach the right people. Both B2B and B2C customers are now invested in brands like never before, they want to work with companies that they can relate to. Therefore, learning how to find your niche audience is key.

Brand 123

Brand Audience USP B2C 123

Mills Scofield

JUNE 3, 2014

The differences were more along traditional business characteristics: virtual vs. physical product or service, B2B vs. B2C, etc. The market has a way of taking care of that. Despite being in a commodity-driven market, it has experienced seven consecutive years of remarkable growth, even during the recession.

Business Model 175

Business Model Venture Capitalist B2C Entrepreneur 175

Eric Jacobson

JANUARY 15, 2012

With 15 years of marketing experience and an MBA Degree, Debbie developed her marketing expertise while working in the high-tech industry, the Consumer Marketing Department at Disneyland Paris in France, the non-profit arena, and the insurance industry. Eric: What personality traits are ideal for a marketing leader ?

Marketing 69

Marketing Real Estate B2C B2B 69

Strategy Driven

APRIL 10, 2019

For example, if you run an agricultural business and your customers are interested in purchasing wetting agent chemicals, private label products allow you to focus your efforts on marketing while ensuring your customers receive top-quality goods from a more specialized manufacturer. Reduced Unit Costs. Unit cost is very important.

Productivity 56

Productivity Products Brand B2C 56

Strategy Driven

AUGUST 1, 2018

Every post-2000 marketer has been obsessed with finding the answer to what customers really want. Gone are the days when big market research companies used to deliver the answers at the end of a fat and dusty survey exercise. And has that left you with no better understanding than you had previously? Well, you are not alone.

B2C 62

B2C Retail B2B Survey 62

Eric Jacobson

MARCH 18, 2013

Here are his answers : Question : When you consider all the Business-To-Consumer (B2C) companies in the U.S., Question : For readers who lead Business-To-Business (B2B) companies, my sense is that some will think this book is not for them because they don't deal with the consumer or aren't in retail. And honestly, it's about time.

B2B 55

B2B B2C Technology CRM 55

Harvard Business Review

JANUARY 19, 2018

B2C firms have been the leaders in customer analytics initiatives. E-commerce, mobile commerce, and social media platforms have enabled businesses to better sculpt marketing and customer support initiatives and customer services. B2B companies need to know, for example, how many companies exist in a given market space.

B2B 8

B2B B2C Software CRM 8

Harvard Business Review

DECEMBER 5, 2017

Aaron Levie, the CEO of Box, reflects on the cloud storage company’s entry into the enterprise market. But by staying disciplined with the product and deeply understanding market trends, they’ve made the strategic shift from B2C to B2B work. Download this podcast.

CEO 8

CEO B2C Marketing B2B 8

Harvard Business Review

APRIL 2, 2015

B2C marketers have long known that the key to a customers’ hearts and minds is to make the connection between the brand and customers’ sense of self. B2B marketers, on the other hand, have shied away from the idea, instead approaching selling as a rational, numbers-driven process where the best value proposition wins.

B2B 8

B2B Consensus B2C Customer Loyalty 8

Strategy Driven

JUNE 9, 2014

The internet and its immediate access to any information – including one’s reputation – the economy, Google and online searchability in general, social media, smart phones, one-click buying, Amazon feedback and other ratings sites, and smarter customers and consumers both B2B and B2C. The NEW big picture of selling is quite simple.

Customer Loyalty 74

Customer Loyalty B2C Reputation CRM 74

Harvard Business Review

MARCH 31, 2016

” In the article, a marketing expert explains why societal shifts would render the door-to-door salesman obsolete. Forrester Research predicted that one million B2B salespeople will become obsolete by 2020, lost to e-commerce. Will there really be fewer B2B salespeople in 2020? Fast forward to 2015.

B2B 8

B2B B2C Uncertainty Forrester 8

Strategy Driven

DECEMBER 24, 2019

Your great business idea won’t be enough to get it off the ground; you will need a whole load of motivation, marketing techniques and a strong mindset. Overall, you need to make sure you do thorough research into your particular industry, so that you can create the best quality products in your market. Forget Imposter Syndrome.

Motivation 17

Motivation Marketing Succession Audience 17

Harvard Business Review

NOVEMBER 5, 2015

Marketing analytics is becoming big business. of their marketing budgets on analytics and expect to spend 11.1% In the end, analytics effectiveness boils down to two questions: Do marketing analytics improve profits or ROI? And are companies using marketing analytics effectively? For marketing ROI, the figure is 0.61%.

Marketing 8

Marketing ROI Metrics B2C 8

Harvard Business Review

OCTOBER 30, 2015

Until fairly recently, the options for marketers were relatively limited. Yet despite these scattered successes, there is mounting evidence that most marketers’ content efforts are failing. Here are four places to start, based on the most common mistakes I see digital marketers make: 1. The New Tools of Marketing.

Content 8

Content Marketing Metrics B2C 8

Harvard Business Review

OCTOBER 30, 2014

Nowhere else in the executive suite of a typical corporation are two functions as closely intertwined as sales and marketing. Yet for all the shared responsibility, the marketing and sales relationship has often been a contentious and lopsided one, with sales dominating in B2B sectors while marketing leads in B2C ones.

Marketing 9

Marketing Guidelines B2C Analysis 9

Harvard Business Review

SEPTEMBER 25, 2018

When companies expand into foreign markets, they need to gain the trust of local business partners and prospective customers in order to succeed. Both of these approaches, however, are time-intensive, requiring executives to spend weeks or months in foreign markets. William Andrew/Getty Images.

Influence 8

Influence B2B Globalization Webinar 8

Harvard Business Review

MAY 25, 2018

In recent years, marketers have lived through the Era of Big Data, and the Era of Personalization, and now we are living through the “Era of Consent.” Marketers across the European Union (EU) have been preparing for this new regulation for months. Third-party data is likely to be the biggest headache for global marketers.

B2B 8

B2B How To B2C Compliance 8

Harvard Business Review

AUGUST 2, 2012

Our article in the current issue of HBR, " The End of Solution Sales ," has created quite a stir among B2B sales professionals and pundits alike. In one form or another, this is the stated sales strategy of virtually every large B2B sales organization. The problem isn't the methodology.

B2B 15

B2B B2C Learning-by-Doing Class 15

Harvard Business Review

NOVEMBER 20, 2018

For one thing, in an era when trust in traditional sources has eroded — in government, media, and in companies and the marketing they employ — word-of-mouth from trusted peers wields greater clout than ever. Around 2005, marketing became a bigger force driving growth. For another, the funnel fails to capture momentum.

B2C 11

B2C Energy Marketing B2B 11

Harvard Business Review

APRIL 18, 2011

The role exists in B2B and B2C firms as diverse as Allstate, Dunkin' Brands, USAA, Philips Electronics, FedEx, the Cleveland Clinic, and SAP. A third of the CCOs previously held Division President or GM roles, and almost as many worked in a marketing and/or sales position. Senior leaders are in a new position.

B2C 14

B2C B2B Forrester Budgeting 14

Harvard Business Review

JULY 30, 2013

In every start-up, finding initial product-market fit is a magical moment. But once you achieve initial product-market fit and are down the Sales Learning Curve (PDF), suddenly you are faced with a new challenge: how do I scale up the sales efforts? I''ll discuss each one below. 1) Enterprise Sales. in quota for a rep (i.e., $1m

Marketing 8

Marketing Productivity Products Learning Curve 8

Harvard Business Review

DECEMBER 18, 2013

Today, consumer information helps us benefit our clients and serves as an important differentiator in a competitive market. We are now both a B2C and a B2B company: We own concert venues and are the leading promoter of live events in the world. The new approach to data began with a merger between LiveNation and Ticketmaster.

B2C 8

B2C B2B Sports Discount 8

Harvard Business Review

APRIL 26, 2011

Much of the conversation about customer-centricity focuses on business-to-consumer (B2C) firms. And while these companies were the first to acknowledge the business benefits of delivering a great customer experience, business-to-business (B2B) organizations are increasingly getting in on the game.

B2B 15

B2B Airlines Travel Stage-Gate 15

Harvard Business Review

APRIL 29, 2016

applications pushed technology to address B2B market requirements. However, as the application of IoT expands to a broader range of commercial opportunities, enterprise B2B applications have become B2B2C. As B2C companies rush to exploit new IoT applications, pushing technology to potential end users no longer works.

Technology 8

Technology B2B B2C Mass Marketing 8

Harvard Business Review

JULY 31, 2012

While B2C companies have become adept at mining the petabytes of transactional and other purchasing data that consumers generate as they interact online, B2B sales organizations have only recently begun to use big data to inform overall strategy and tailor sales pitches for specific customers in real time. Yet the payoff is huge.

B2B 13

B2B Chemicals Analysis B2C 13

Harvard Business Review

FEBRUARY 7, 2018

We also supplemented the survey with well-known brand rankings, Net Promoter Scores (NPS), and an analysis of their marketing expenditures and strategies. Vail Resorts remade their entire marketing strategy with a program called EpicMix. In many organizations, marketing comes after product development.

Brand 8

Brand Succession B2B Advertising 8

Harvard Business Review

APRIL 10, 2013

was about replacing human capital, what makes social media so exciting is that it is about enhancing human capital, to "make your reps superhuman," as Duane Morrow, Chief Marketing Officer of Primerica described to me. Whereas Web 1.0 Here are three best practices of successful salespeople in the social era: 1.

B2C 8

B2C B2B Human Capital Media 8

Harvard Business Review

FEBRUARY 5, 2018

Several words always come up in practically every discussion, no matter if the company is a large enterprise or a small business, B2B or a B2C, product or service, new or established. I’ve seen this first-hand in my work helping companies define or re-define their core values.

B2C 13

B2C Ethics Teamwork B2B 13