Harvard Business Review

JULY 19, 2017

AI is a huge set of technologies, each with a specific, fine-tuned purpose. With the help of machines and advanced optical character recognition (OCR) technology , the USPS can now read and process 98% of all hand-addressed mail and 99.5% By linking this technology with a relatively small and finite data set of U.S.

USP 8

USP Airlines Productivity Products 8

Harvard Business Review

AUGUST 24, 2012

Companies in all varieties of B2B markets have moved beyond selling products and services to offering complete "solutions" to their customers. B2B customers regard a solution as something that helps their business. Technology can help here. Customers and suppliers often have different definitions.

B2B 13

B2B Business Objectives Focus Group Marketing 13

Harvard Business Review

MARCH 31, 2015

Three of five marketers use no tools to measure event ROI, and most companies plan and execute events without specific business objectives. Yet, after sales force costs, events are the biggest line item in many marketing budgets, especially for B2B firms. No technology can help managers who are unable or unwilling to set goals.

CRM 8

CRM ROI Budgeting Public Relations 8

Harvard Business Review

SEPTEMBER 19, 2016

Pricing decisions tend to be made in regional or global headquarters in order to achieve global or at least regional consistency, but this can undermine business objectives when they do not consider local economic conditions and the prices offered by competitors. Their decisions are too centralized.

Price 8

Price Globalization Depreciation Marketing 8

Miles Anthony Smith

NOVEMBER 7, 2019

TopRank Marketing TopRank Marketing has been doing innovative and impactful work with interactive content and B2B influencers for huge brands like SAP, Dell, LinkedIn, 3M, and Oracle for over 18 years. A deep understanding of ABM in B2B is its super-power. If you want your B2B content to be great, invite your community to participate.

Marketing 105

Marketing Content Audience Brand 105