Remove B2B Remove Case Study Remove Goal Remove Leadership
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How to Fake It When You’re Not Feeling Confident

Harvard Business Review

” Often, the root of the insecurity involves your personal leadership style , says Herminia Ibarra , a professor at INSEAD and the author of Act Like a Leader, Think Like a Leader. “Goals are a moving target,” she says, requiring constant setting and resetting. ” Here are some ways to go about it. .”

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How to Give Your Team Feedback

Harvard Business Review

“There needs to be an expectation within the team this is a shared leadership responsibility,” he says. When a team works well together, it’s because its members are operating from the same mindset and are clear about their goals and their norms,” says Schwarz. “If Case study #2: Focus on empowering your team.

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Give Your Customers the "True Value Test"

Harvard Business Review

But in my experience, visibility is rarely the real issue (especially with B2B companies selling bigger-ticket, complex services and products). To find out if this is the case, a good place to start is with what I call the True Value Test : Take a representative sample of your organization''s priority target customers.

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4 Ways to Improve Your Content Marketing

Harvard Business Review

Documents uploaded to DocSend’s platform include case studies, overviews and guides, e-books, and proposals. In the former, the goal is to establish awareness and interest; for sales, the goal is to get the customer to sign a contract. There’s no “best day” of the week to send content.

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