Strategy Driven

AUGUST 5, 2021

Are you wondering how to most effectively use a B2B video marketing strategy to attract leads and sales for your company? Many companies today struggle to mix B2B video best practices into their B2B marketing strategy. Your B2B marketing strategy must include customer testimonial videos. Case Study Video.

B2B 144

B2B Video Marketing Marketing Strategy 144

Harvard Business Review

JUNE 16, 2014

When a team works well together, it’s because its members are operating from the same mindset and are clear about their goals and their norms,” says Schwarz. One of your goals is to develop your team’s capacity to give feedback and help people get used to articulating how they feel the team is doing.” Set expectations early.

Team 14

Team How To Case Study Open-book 14

Harvard Business Review

JUNE 7, 2016

If you approach a new position or responsibility with the goal of “killing it right off the bat, you’re setting yourself up for failure,” says Cuddy. “Goals are a moving target,” she says, requiring constant setting and resetting. Case Study #1: Focus on the opportunity and set small, achievable goals.

How To 8

How To Case Study Tactics Goal 8

Harvard Business Review

APRIL 9, 2014

This is in part because many bosses lack the information they need to do so, notes Tim Low, Vice President of B2B Marketing at PayScale. Talk about what kind of bonus or raise the employee might expect if she meets her goals — or doesn’t. Case study #1: Help your employee prepare for bad bonus news.

CIO 11

CIO How To Case Study B2B 11

Harvard Business Review

APRIL 16, 2013

But in my experience, visibility is rarely the real issue (especially with B2B companies selling bigger-ticket, complex services and products). To find out if this is the case, a good place to start is with what I call the True Value Test : Take a representative sample of your organization''s priority target customers.

Bottom-up 8

Bottom-up Press Release Sample Decentralization 8

Harvard Business Review

DECEMBER 24, 2015

Many B2B CEOs still believe that social media isn’t right for them. But social media marketing can offer B2B marketers a range of benefits if they take advantage of it, from increasing engagement and influencing decision making before the sales call to customizing sales messages and enhancing their company’s reputation.

B2B 8

B2B Media B2C Marketing 8

Harvard Business Review

APRIL 19, 2018

Documents uploaded to DocSend’s platform include case studies, overviews and guides, e-books, and proposals. In the former, the goal is to establish awareness and interest; for sales, the goal is to get the customer to sign a contract. There’s no “best day” of the week to send content.

Content 14

Content Marketing Case Study B2B 14