Strategy Driven

AUGUST 5, 2021

Are you wondering how to most effectively use a B2B video marketing strategy to attract leads and sales for your company? Many companies today struggle to mix B2B video best practices into their B2B marketing strategy. Your B2B marketing strategy must include customer testimonial videos.

B2B 145

B2B Video Marketing Marketing Strategy 145

Harvard Business Review

JUNE 7, 2016

If you approach a new position or responsibility with the goal of “killing it right off the bat, you’re setting yourself up for failure,” says Cuddy. “Goals are a moving target,” she says, requiring constant setting and resetting. Case Study #1: Focus on the opportunity and set small, achievable goals.

How To 8

How To Case Study Tactics Goal 8

Harvard Business Review

DECEMBER 24, 2015

Many B2B CEOs still believe that social media isn’t right for them. But social media marketing can offer B2B marketers a range of benefits if they take advantage of it, from increasing engagement and influencing decision making before the sales call to customizing sales messages and enhancing their company’s reputation.

B2B 8

B2B Media B2C Marketing 8

Harvard Business Review

APRIL 16, 2013

But in my experience, visibility is rarely the real issue (especially with B2B companies selling bigger-ticket, complex services and products). To find out if this is the case, a good place to start is with what I call the True Value Test : Take a representative sample of your organization''s priority target customers.

Bottom-up 8

Bottom-up Press Release Sample Decentralization 8

Harvard Business Review

APRIL 9, 2014

This is in part because many bosses lack the information they need to do so, notes Tim Low, Vice President of B2B Marketing at PayScale. Talk about what kind of bonus or raise the employee might expect if she meets her goals — or doesn’t. Case study #1: Help your employee prepare for bad bonus news.

CIO 10

CIO How To Case Study B2B 10

Harvard Business Review

APRIL 19, 2018

In the past decade, content marketing has become a widely established practice. Companies have hired writers and Chief Content Officers to run departments, create blogs and other materials, and, in the process, some have assured sales people that content marketing can mean the end of cold calling. HBR Staff/Chris Minerva/Getty Images.

Content 12

Content Marketing Case Study B2B 12