B2B Case Study Goal Technology 
Harvard Business Review
JUNE 7, 2016
If you approach a new position or responsibility with the goal of “killing it right off the bat, you’re setting yourself up for failure,” says Cuddy. “Goals are a moving target,” she says, requiring constant setting and resetting. Case Study #1: Focus on the opportunity and set small, achievable goals.
Harvard Business Review
APRIL 19, 2018
With online technologies and targeted lists, this should be a cost-effective tool for separating the suspects from the prospects, accelerating customer conversion through the sales funnel, and, equally important, optimizing “data-driven marketing” by tying each piece of content to metrics like opens, reads, downloads, and so on.
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