Harvard Business Review

APRIL 18, 2011

The customer's voice has a new champion sitting at the highest levels of power in companies. The role exists in B2B and B2C firms as diverse as Allstate, Dunkin' Brands, USAA, Philips Electronics, FedEx, the Cleveland Clinic, and SAP. Who are these new customer experience executives — and why do companies appoint them?

B2C 14

B2C B2B Forrester Budgeting 14

Harvard Business Review

APRIL 11, 2011

Some are cutting-edge global high tech; others are classic B2B service providers. Without exception, these companies want to be seen as innovative and customer-centric in equal measure. Instead, three customers onstage talked about what it took to get their people up to speed on using the host company's latest software release.

Software 14

Software Critical Success Factor Early Adopters B2B 14

Harvard Business Review

JULY 25, 2012

One cliffhanger of last night's earnings announcement from Apple is whether the company can keep making intuitively brilliant product tweaks without Steve Jobs. But unlike Apple, most companies don't rely on the CEO to do the tweaking. He shaved 10 seconds of boot time off the Macintosh. We call them reframers and filters.

Productivity 13

Productivity Products Market Segmentation Sample 13

Harvard Business Review

APRIL 18, 2011

Many companies now have senior officers in charge of customer experience. To develop a new customer experience, companies need a real-time engagement process that encourages customers and employees to devise new interactions between them and facilitates the emergence of innovative customer experiences.

B2B 13

B2B Consensus Productivity Products 13

Harvard Business Review

APRIL 20, 2017

strong opposition to the Iran nuclear deal; a ban on travelers from several Muslim-majority countries), many companies are still looking to invest in the region. Many companies are assessing their exposure to specific policy decisions (e.g., Since Trump was elected, Dunkin Donuts has opened its first outlet in South Africa; U.S.

Depreciation 9

Depreciation Contingency Plans Policies Marketing 9

Harvard Business Review

MARCH 22, 2017

Is it more imagination or innovation? Creativity in marketing requires working with customers right from the start to weave their experiences with your efforts to expand your company’s reach. For Equinix, surveys revealed that a third of employees were not confident explaining its company story. The results?

Creativity 14

Creativity Marketing Agility Budgeting 14

Harvard Business Review

MARCH 17, 2016

It takes a special kind of company, from the CEO on down, to make a low-price position sustainable and profitable. The skills and traits to pull that off — such as cost-consciousness, relentless efficiency, and customer-driven design — must be anchored in the company and its culture from the very beginning.

Price 8

Price Airlines Govindarajan Advertising 8

Harvard Business Review

JANUARY 3, 2013

The main distinction is that a prosumer has either some professional training or career/economic interest in the category. The average consumer did not have access to the quality of equipment that professional athletes and healthcare providers had, until breakthrough innovation created higher quality yet affordable options.

Price 8

Price Mass Marketing B2B Quality 8

Harvard Business Review

OCTOBER 30, 2014

Yet for all the shared responsibility, the marketing and sales relationship has often been a contentious and lopsided one, with sales dominating in B2B sectors while marketing leads in B2C ones. The company shifted resources to its most lucrative markets, where two-thirds of the opportunity lay.

Marketing 11

Marketing Guidelines B2C Analysis 11

HR Digest

NOVEMBER 18, 2021

Expert: You have a fairly impressive experience and training with the skill. Innovation . B2B Marketing. It is good to know that each resume that you send to a specific company usually goes through the automatic software that selects the special keywords that are relevant to the position you apply for. Stress management

Skills 111

Skills Six Sigma Software CRM 111

N2Growth Blog

NOVEMBER 30, 2010

I hear a lot of noise about the tough economy, and revenue being down for many companies. I hear complaint upon complaint that companies just don’t have money to spend, and that nobody is buying. It’s because you don’t get it…It’s not about you, your company, your products or your services.

Blog 373

Blog Ryan B2C Brand 373

Harvard Business Review

JUNE 6, 2013

Second, there has been little motivation for Chinese firms to develop branding capability, in part because most top companies have not been in a competitive context in which branding was important. In addition, most of the very large firms in China are content to compete as B2B players where the value of branding is not obvious.

Brand 8

Brand Globalization Brand Management Long-term 8

Harvard Business Review

DECEMBER 13, 2017

As an aspiring PM, there are three primary considerations when evaluating the role: Core Competencies , Emotional Intelligence (EQ), and Company Fit. The best PMs I have worked with have mastered the core competencies, have a high EQ, and work for the right company for them. Company Fit. Not necessarily.

Productivity 8

Productivity Products Core Competence Management 8