Harvard Business Review

APRIL 26, 2011

And while these companies were the first to acknowledge the business benefits of delivering a great customer experience, business-to-business (B2B) organizations are increasingly getting in on the game. Often, the best way for B2B companies to satisfy the multitude of business customers is to focus on the needs of their customers' customers.

B2B 15

B2B Airlines Travel Stage-Gate 15

Harvard Business Review

MAY 4, 2016

Communicate across logos, taglines, ads, marketing, trademarks, media, trade shows, and conferences.” He noted his accomplishments in several areas: strategy development and execution, branding and marketing, sales, partnerships, and IP. ” Résumé Story. 75M to more than $14.5M in four years. 5M to $10M.

Brand 8

Brand Press Release Marketing B2B 8

Harvard Business Review

JULY 29, 2015

Today’s cloud IT vendors have both the buying power and the operational discipline to minimize the cost to the customer of a unit of data storage or computing power. It may be a long time before cloud transportation companies offer anywhere near the same variety that ownership can confer.

Industry 8

Industry Transportation Automotive Software 8

Harvard Business Review

MAY 6, 2013

You must move from B2C to B2B, or vice versa. They began grouping clients by practice and focused sales associates on developing industry trends and insights. Beside each operator was a large pile of partially assembled furniture. You must slash the price of your product or service by 50%. Compare Your Organization to Others.

Disruptive Innovation 8

Disruptive Innovation Hotels B2C Price 8

Harvard Business Review

FEBRUARY 1, 2016

In B2B contexts, for example, rep performance in similar territories often varies by 300% between top and bottom quintiles, and in retail stores selling productivity typically varies by a factor of three to four. Generally, customer education and applications development are often key tasks in early stages.

CRM 8

CRM B2B Price Budgeting 8