Strategy Driven

APRIL 1, 2020

After all, there are over 30 million small businesses operating around the United States. Banner stands make a perfect B2B promo-item. From tradeshows to conferences and everything in-between, there’s heaps of them throughout the calendar year, right? Succeeding in business can be an uphill battle. The result? Banner Stands.

Brand 75

Brand Apparel Stress B2B 75

Harvard Business Review

APRIL 26, 2011

And while these companies were the first to acknowledge the business benefits of delivering a great customer experience, business-to-business (B2B) organizations are increasingly getting in on the game. Often, the best way for B2B companies to satisfy the multitude of business customers is to focus on the needs of their customers' customers.

B2B 15

B2B Airlines Travel Stage-Gate 15

Harvard Business Review

JULY 29, 2015

Today’s cloud IT vendors have both the buying power and the operational discipline to minimize the cost to the customer of a unit of data storage or computing power. It may be a long time before cloud transportation companies offer anywhere near the same variety that ownership can confer.

Industry 8

Industry Transportation Automotive Software 8

Harvard Business Review

MAY 6, 2013

You must move from B2C to B2B, or vice versa. Beside each operator was a large pile of partially assembled furniture. Today, the offering stands out from the competition because of the insights the team gained from an experience outside of the conference room. You must slash the price of your product or service by 50%.

Disruptive Innovation 11

Disruptive Innovation Hotels B2C Price 11

Harvard Business Review

MAY 4, 2016

Communicate across logos, taglines, ads, marketing, trademarks, media, trade shows, and conferences.” I transformed Axion’s all-things-for-all-customers mentality, establishing a profitable B2B focus that grew our revenue from less than $.75M ” Résumé Story. 75M to more than $14.5M in four years. 5M to $10M.

Brand 8

Brand Press Release Marketing B2B 8

Harvard Business Review

FEBRUARY 1, 2016

B2B buyers, for example, tend to work through four parallel streams to make a purchase decision. But hiring Sales Operations or other “data analysts” without an iterative process in place is a recipe for frustration and expensive failure. Subsequent stages again depend on buyer behavior and strategy.

CRM 8

CRM B2B Price Budgeting 8