Strategy Driven

APRIL 1, 2020

After all, there are over 30 million small businesses operating around the United States. Banner stands make a perfect B2B promo-item. From tradeshows to conferences and everything in-between, there’s heaps of them throughout the calendar year, right? Succeeding in business can be an uphill battle. The result? Banner Stands.

Brand 78

Brand Apparel Stress B2B 78

Harvard Business Review

APRIL 26, 2011

And while these companies were the first to acknowledge the business benefits of delivering a great customer experience, business-to-business (B2B) organizations are increasingly getting in on the game. These customer experience management initiatives can be complex. These customer experience management initiatives can be complex.

B2B 15

B2B Airlines Travel Stage-Gate 15

Harvard Business Review

MAY 4, 2016

Hiring managers will see what you have done — and can do for them. He’s building a bridge between challenges he’s met in the past and challenges the hiring manager is currently facing: “Build start-ups’ commercial infrastructures from the ground up—driving long-term growth and profitability.

Brand 8

Brand Press Release Marketing B2B 8

Harvard Business Review

MAY 6, 2013

You must move from B2C to B2B, or vice versa. I recently employed this principle with a large asset management firm. Beside each operator was a large pile of partially assembled furniture. However, management was not convinced. You must slash the price of your product or service by 50%.

Disruptive Innovation 8

Disruptive Innovation Hotels B2C Price 8

Harvard Business Review

FEBRUARY 1, 2016

In B2B contexts, for example, rep performance in similar territories often varies by 300% between top and bottom quintiles, and in retail stores selling productivity typically varies by a factor of three to four. Second, even if you do manage to hire stars, their unique skill sets may not be easily portable.

CRM 8

CRM B2B Price Budgeting 8