B2B Conference Operations Technology 
Harvard Business Review
APRIL 26, 2011
And while these companies were the first to acknowledge the business benefits of delivering a great customer experience, business-to-business (B2B) organizations are increasingly getting in on the game. Often, the best way for B2B companies to satisfy the multitude of business customers is to focus on the needs of their customers' customers.
Harvard Business Review
JULY 29, 2015
Information technology, however, is one of those industries. Today’s cloud IT vendors have both the buying power and the operational discipline to minimize the cost to the customer of a unit of data storage or computing power. Tomorrow, the best segment to own might be the B2B buyers who are buying at massive scale.
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