Strategy Driven

APRIL 19, 2020

Here are B2C, C2C, C2B, and B2B marketing strategies that you can adapt in your business. This B2B marketing strategy has to be driven by information over anything else and never actually know your consumers, your marketing plan is as great as guessing. Utilize social media. So, here are some of them. Niche-Driven Strategy.

Marketing Strategy 75

Marketing Strategy Marketing Strategy B2B 75

Strategy Driven

NOVEMBER 2, 2020

Applying the knowledge you get through training or participation at seminars and conferences in your organization contributes to its development. At the same time, the constantly growing level of expertise within the business will support the complex processes of building the business strategy, executing, and managing it.

Development 66

Development Goal Efficiency B2B 66

Rapid BI

NOVEMBER 7, 2012

By the end of day 2 of the annual CIPD conference, there were some underlying trends that I have been increasingly aware of and felt that rather than blog about a particular session or speaker, that these themes should not get lost between the cracks. For those of us in b2b and thing this analogy is irrelevant – think again.

B2B 49

B2B Competitive Advantage Trends Learning-by-Doing 49

Harvard Business Review

NOVEMBER 28, 2012

There's no better place to get a sense of the potential downside of social media for business than in B2B sales environments. Sales managers are under a lot of pressure to get their reps to exploit interactive online technologies to the max, but that's a lot easier said than done.

Media 8

Media B2B Seminar Metrics 8

Harvard Business Review

JULY 29, 2013

We spoke with Mike Moorman, a senior leader in ZS Associates'' B2B sales and marketing practice and a leading authority on sales management, about how inside sales (which refers to sales positions done remotely from headquarters, without face-to-face meetings with clients) is transforming the way that B2B companies interact with their customers.

B2B 8

B2B Power Market Segmentation Customer Intimacy 8

Harvard Business Review

MARCH 31, 2015

Yet, after sales force costs, events are the biggest line item in many marketing budgets, especially for B2B firms. Technology to do this exists, and it has implications for what managers can do before, during, and after the events they sponsor or attend. No technology can help managers who are unable or unwilling to set goals.

CRM 8

CRM ROI Budgeting Public Relations 8

Harvard Business Review

MAY 4, 2016

Hiring managers will see what you have done — and can do for them. He’s building a bridge between challenges he’s met in the past and challenges the hiring manager is currently facing: “Build start-ups’ commercial infrastructures from the ground up—driving long-term growth and profitability.

Brand 8

Brand Press Release Marketing B2B 8