B2B Conference Media Operations 
Harvard Business Review
MAY 4, 2016
Communicate across logos, taglines, ads, marketing, trademarks, media, trade shows, and conferences.” I transformed Axion’s all-things-for-all-customers mentality, establishing a profitable B2B focus that grew our revenue from less than $.75M ” Résumé Story. 75M to more than $14.5M in four years.
Harvard Business Review
FEBRUARY 1, 2016
B2B buyers, for example, tend to work through four parallel streams to make a purchase decision. But hiring Sales Operations or other “data analysts” without an iterative process in place is a recipe for frustration and expensive failure. Subsequent stages again depend on buyer behavior and strategy.
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