In the CEO Afterlife

OCTOBER 30, 2011

Leadership. by John • October 30, 2011 • Human Resources , Leadership , Marketing , Strategy • 4 Comments. In a strategy seminar I asked the leadership team to tell me what business they were in. Here’s how the Fortis B2B team define themselves: Natural gas is our business. Leadership.

Strategy 234

Strategy CEO Marketing Strategy Human Resources 234

LDRLB

NOVEMBER 2, 2011

In a strategy seminar I asked the leadership team to tell me what business they were in. Here’s how the Fortis B2B team define themselves: Natural gas is our business. At Fortis we help businesses use natural gas more efficiently, save energy and seek innovative energy solutions to save money.

Strategy 100

Strategy Competitive Advantage B2B Seminar 100

LDRLB

NOVEMBER 2, 2011

In a strategy seminar I asked the leadership team to tell me what business they were in. Here’s how the Fortis B2B team define themselves: Natural gas is our business. At Fortis we help businesses use natural gas more efficiently, save energy and seek innovative energy solutions to save money.

Strategy 74

Strategy Competitive Advantage B2B Seminar 74

Eric Jacobson

JANUARY 15, 2012

Therefore, marketing professionals need to be patient, flexible, high-energy, and dedicated. Naturally, there will be differences in the B2C, B2B, and nonprofit arenas, but marketing leaders can quickly study the competitive landscape, target market, value proposition, and then recommend viable marketing campaigns.

Marketing 70

Marketing Real Estate B2C B2B 70

Harvard Business Review

MARCH 1, 2016

research on B2B purchases indicates that 25% of the buying decision depends on the interaction with the sales professional. But remember, every hour spent developing an opportunity that’s outside your sweet spot is a non-strategic use of time, energy, and resources. McKinsey & Co. It’s a balancing act.

Strategy 8

Strategy Execution How To CRM 8

Harvard Business Review

AUGUST 5, 2015

The AIDA model and its variants are the basis for sales funnels at many B2B firms. In fact, B2B buyers report that, compared to other sources of information, these interactions are the most influential in their decision making process: The source considered the least influential is social media. Don’t believe the hype.

B2B 8

B2B AIDA AIDAS Disintermediation 8

Harvard Business Review

JUNE 7, 2016

” Often, the root of the insecurity involves your personal leadership style , says Herminia Ibarra , a professor at INSEAD and the author of Act Like a Leader, Think Like a Leader. Seek ways to incorporate their strategies and tactics into your leadership repertoire. So, for starters, “let up [on] the self-flagellation.”

How To 8

How To Case Study Tactics Goal 8