Strategy Driven

AUGUST 30, 2019

What kinds of methods do businesses use to perform these calculations, and what goals do they typically want to accomplish? Serving Customers Better: Whether it’s disposable consumer goods or high-end B2B services, every business wants to give its customers what they want. Basics of Demand Forecasting.

Efficiency 60

Efficiency Disaggregation B2B Uncertainty 60

Mills Scofield

FEBRUARY 8, 2013

Last month, we learned about Geneca's journey into creating a culture of innovation within the company. By Jess Chipkin , Geneca, Manager of Public and Community Relations. I wanted to learn more so I connected with Lisa Kimmel, General Manager of the Toronto office. Just goes to show what great leadership can do!

Ryan 130

Ryan PR Project B2B 130

Miles Anthony Smith

NOVEMBER 7, 2019

The answer to that depends on your goals, budget, etc., They somehow manage to engage with their audience consistently by constantly putting out articles, infographics, or anything of value, not just in content marketing but also in sales. Siege Media stands out from the rest by innovating the way they create their content.

Marketing 105

Marketing Content Audience Brand 105

Rapid BI

NOVEMBER 7, 2012

They need to innovate , they need to meet the changing expectations of customers. Managers and leaders need to realise that the data they can get from front line staff and customers can be a real competitive advantage. For those of us in b2b and thing this analogy is irrelevant – think again.

B2B 49

B2B Competitive Advantage Trends Learning-by-Doing 49

Harvard Business Review

SEPTEMBER 25, 2014

In effect, you give these people the right to participate in your innovation process and influence its final outcome. This sort of collaboration has been well-documented in the B2C context (where it’s often called “crowdsourcing” or “co-creation”), but we see it in B2B companies as well.

B2B 8

B2B Workshop Chemicals B2C 8

Harvard Business Review

MAY 18, 2018

These companies are facing wholesale change—from defining how technology reinvents entire functions to how the organization manages new workforce models to how to unlock value with cross-industry ecosystems. How B2B Companies Can Grow with Ecosystem Orchestration.

Strategy 8

Strategy Content Business Model Retail 8

Harvard Business Review

MAY 25, 2018

For marketers, this means updating your privacy policies, but more importantly, it means finding innovative new ways to connect with customers and gather consent to use their data in order to continue your “marketing relationship” with them.

B2B 8

B2B How To B2C Compliance 8

Harvard Business Review

DECEMBER 13, 2017

Because I teach a course on Product Management at Harvard Business School, I am routinely asked “what is the role of a Product Manager?” ” The role of a Product Manager (PM) is often referred to as the “CEO of the Product.” Self-management: Being a PM can be incredibly stressful. Company Fit.

Productivity 8

Productivity Products Core Competence Management 8

Strategy Driven

DECEMBER 24, 2019

It’s better to supply one or two excellent and innovative products than sell every item under the sun. When you start a business, your initial goal should be to solve a problem that your target audience has. You need to have your target person in mind and use them as a way of channelling your business goals.

Motivation 13

Motivation Marketing Succession Audience 13

Harvard Business Review

AUGUST 12, 2016

But a new analysis from the German Savings Banks Association shows that, in the last fiscal year, its midsize company clients managed, on average, profit margins of 7.3%. The German Mittelstand is at the forefront of a modern management model that builds flatter, more-innovative, and more-networked enterprises.

Industry 8

Industry Long-term Short-term Class 8

Harvard Business Review

APRIL 18, 2011

The role exists in B2B and B2C firms as diverse as Allstate, Dunkin' Brands, USAA, Philips Electronics, FedEx, the Cleveland Clinic, and SAP. Three-fourths of those we examined sit on the executive management team within the company. Who are these new customer experience executives — and why do companies appoint them?

B2C 14

B2C B2B Forrester Budgeting 14

Harvard Business Review

SEPTEMBER 9, 2014

And a quarter of companies, according to the same survey, confess that not one of their new offerings met its profitability goals. The 2014 survey polled approximately 1,600 executives and managers from over 40 countries and across a range of industries. About two-thirds were in B2B businesses.).

Price 8

Price Productivity Products Simon 8

Harvard Business Review

SEPTEMBER 7, 2012

In my work, I often interview customers, seeking to identify "areas of disconnect" — profit opportunities — where customers view pricing differently than management. Your goal is to understand what customers like or value about your product or service and gain insights that will better serve them in the future.

Price 15

Price How To B2B Insurance 15

Harvard Business Review

MARCH 22, 2017

Is it more imagination or innovation? Brocade’s Net Promoter Score went from 50 (already a best in class score) to 62 (one of the highest B2B scores on record) within 18 months. In a fragmented media and social landscape, marketers can no longer reach their goals for awareness and reputation just through paid media and PR.

Creativity 10

Creativity Marketing Agility Budgeting 10

Harvard Business Review

MAY 6, 2013

Groundbreaking ideas are no longer a luxury when success is contingent upon an organization''s ability to adapt, innovative, and improve. Failing to do so not only prevents truly innovative thinking; it also ensures failure. You must move from B2C to B2B, or vice versa. However, management was not convinced.

Disruptive Innovation 8

Disruptive Innovation Hotels B2C Price 8

Harvard Business Review

OCTOBER 10, 2014

While the strategies are different, the goal is the same — to generate awareness and engagement. Loyalty and reward programs provide this type of context for B2C companies, while strategic account and relationship management programs do the same for B2B companies. Owned media can be used in B2B as well.

Media 8

Media B2B Disintermediation Content 8

Harvard Business Review

AUGUST 3, 2016

Many IT organizations, having achieved this original mission, now are turning to the next thing, which is innovation. Enter data and analytics, which provide an opportunity for such innovation. But at this point the company is not vulnerable to a digital disruption, and the modes of interactions with its B2B customers are stable.

Operations 8

Operations Agility Chemicals Supply Chain 8

Harvard Business Review

FEBRUARY 24, 2014

by 70% for select B2B customers. Just as impressive, Sony’s goal had been to sell 5M units by the end of March but in fact sold 5.3M An innovative company creates a great product that is widely adopted and highly profitable. On Friday, Microsoft slashed the price of Windows 8.1 PS4s by mid-February.

Discount 8

Discount Airlines Price Licensing 8

Harvard Business Review

APRIL 16, 2013

But in my experience, visibility is rarely the real issue (especially with B2B companies selling bigger-ticket, complex services and products). Either there''s a bottom-up communications problem where the messages aren''t connecting with their targets, or there''s a top-down problem where management isn''t clear on what its message is.

Bottom-up 8

Bottom-up Press Release Sample Decentralization 8

Harvard Business Review

OCTOBER 30, 2014

Yet for all the shared responsibility, the marketing and sales relationship has often been a contentious and lopsided one, with sales dominating in B2B sectors while marketing leads in B2C ones. Marketing then partnered with sales to reset customer acquisition goals at each micromarket, basing them on each market’s potential.

Marketing 8

Marketing Guidelines B2C Analysis 8