Harvard Business Review

OCTOBER 30, 2014

Nowhere else in the executive suite of a typical corporation are two functions as closely intertwined as sales and marketing. Yet for all the shared responsibility, the marketing and sales relationship has often been a contentious and lopsided one, with sales dominating in B2B sectors while marketing leads in B2C ones.

Marketing 11

Marketing Guidelines B2C Analysis 11

Harvard Business Review

MARCH 7, 2011

See if these feel familiar, and consider if they are trending up or down for your business: Challenge 1: Commoditization. Two factors are conspiring to heighten concerns over rapid commoditization: price pressures from still budget-conscious customers, and market compression from more competitors (and more cut-throat competitors).

Innovation 15

Innovation B2B Price Trends 15

Harvard Business Review

SEPTEMBER 4, 2017

Disruption is a systemic problem: Clayton Christensen outlined in 1997 why it was so difficult for any individual business to defuse disruptive threats and embrace disruptive trends. Over time, their products and services became better and better, and those innovative entrants moved up market, slowly increasing performance.

Christensen 8

Christensen Finance Innovation B2B 8

Harvard Business Review

APRIL 4, 2014

for 10+ years; deployment of design as an integrated function across the entire enterprise; evidence that design investments and influence are increasing; clear reporting structure and operating model for design; experienced design executives at the helm directing design activities; and tangible senior leadership-level commitment for design.

Venture Capitalist 8

Venture Capitalist Fashion B2B Hedge 8

Harvard Business Review

OCTOBER 5, 2015

These changes are driven by seismic shifts in consumer behavior and an explosion of both consumer- and B2B-facing technologies. When and how do we shift our businesses from legacy operating models to ones that better reflect the future? Marketing strategies. Advertising also offers opportunities to blend humans and automation.

Media 8

Media Advertising Audience Technology 8

Miles Anthony Smith

NOVEMBER 7, 2019

65 Content Marketers List the 44 Content Marketing Agencies Crushing It (Plus 70 Tips & 78 Myths Dispelled) ​Digital marketing is becoming harder to ignore as we now live in a world of internet ubiquity. Click "READ MORE" to see the 44 content marketing agencies and 70 related tips from the experts!

Marketing 105

Marketing Content Audience Brand 105

Harvard Business Review

JANUARY 18, 2016

Solutions should trend toward entertainment, education, and social networking, and they can be location specific. OpenTable (a restaurant reservations service), Motivate (the operator of CitiBike, Bay Area Bikeshare, and others), and Luxe (a web-based valet parking service) are examples.

Real Estate 8

Real Estate Entrepreneur Finance Innovation 8

Harvard Business Review

JULY 29, 2015

Today’s cloud IT vendors have both the buying power and the operational discipline to minimize the cost to the customer of a unit of data storage or computing power. In cloud computing, we’ve seen these network effects help solidify the position of massive players – locking new entrants out of the market.

Industry 8

Industry Transportation Automotive Software 8

Harvard Business Review

MAY 6, 2013

You must move from B2C to B2B, or vice versa. They began grouping clients by practice and focused sales associates on developing industry trends and insights. Beside each operator was a large pile of partially assembled furniture. You must slash the price of your product or service by 50%.

Disruptive Innovation 9

Disruptive Innovation Hotels B2C Price 9

Harvard Business Review

MAY 24, 2017

According to Bain’s Macro Trends Group, the global supply of capital stands at nearly 10 times global GDP. Consider the case of one B2B supplier that wanted to figure out what made some salespeople top performers. Financial capital is relatively abundant and cheap. Recognize and reward good management of time, talent, and energy.

Human Capital 15

Human Capital Management Company ROCE 15

Harvard Business Review

APRIL 20, 2017

In doing research on multinational operations in the Middle East and Africa, we’ve learned that companies are well aware of how President Trump’s foreign and trade policies could affect their businesses there. unilaterally pulls out of the Iran nuclear deal), building contingency plans, and diversifying their portfolio of markets.

Depreciation 9

Depreciation Contingency Plans Policies Marketing 9

Harvard Business Review

OCTOBER 27, 2014

Inside many companies, particularly in B2B settings, the notion of “liberation” remains challenging. This results in both a “clearer front end” of innovation and better defined opportunities at the market end of the effort. Yet it also matters to these businesses to keep launching innovative new offerings.

Innovation 8

Innovation Strategy Drucker Project 8