B2C, Business Model and EBITDA - Leadership Digital

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B2C

Business Model

EBITDA

Category Creation Is the Ultimate Growth Strategy

Harvard Business Review

SEPTEMBER 26, 2011

Another telltale sign of category creation is that it comes with a distinctive business model and profit model. But one of the keys to success was its strength in the B2B office coffee market, which allowed the company to refine its offer and build awareness before winning in the B2C market. of revenue growth.

B2C

B2C Strategy B2B Waterman

The Secrets to TripAdvisor's Impressive Scale

Harvard Business Review

OCTOBER 2, 2012

As we have seen with the recent speed bumps at highfliers like Groupon and Zynga, taking "lean startups" from foundation to creating sustainable, scalable, profitable business models is a very rare and special task. Going B2C was daunting and not in our core DNA," Kaufer remarked. and EBITDA margins are 47%.

EBITDA

EBITDA Engineering Travel Business Model

Category Creation Is the Ultimate Growth Strategy

The Secrets to TripAdvisor's Impressive Scale

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