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Is it Easy to Open my Online Store?

Strategy Driven

There’s a lot happening online; from the purchase of clothes, accessories and groceries, buying and sending of gift items, flowers and audiobooks to booking plumbing services and many more, the eCommerce industry is taking over brick-and-mortar business models. Delve into an untapped market. Types of Online Stores.

Audience 121
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Understanding Marketing Jargon To Improve Your Business

Strategy Driven

One of them is marketing as it’s the only way to get your brand in front of your target audience. In the world of marketing, there are several terms and phrases used that can be confusing for entrepreneurs and other professionals alike. On that note, keep reading to discover the meaning of common marketing jargon. Bounce Rate.

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10 Lessons That All New Business Owners Must Heed In The Modern Era

Strategy Driven

The thought of being in control of the entire business model may seem like perfection. From here, you can ensure that SEO , ad placements, and other marketing tools are built to reach the right people. You don’t have to be a tech-based business to appreciate the value of modern tech to your venture. You Can’t Go It Alone.

Brand 122
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What's The Future Of Business By Brian Solis

Eric Jacobson

These are all words I use to describe Brian Solis' new book, What's The Future (WTF) Of Business -- Changing The Way Businesses Create Experiences. You can likely already imagine that I consider this a must-read book for any business owner and any leader -- even leaders who manage businesses that don't directly connect with consumers.

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You Found Your Product-Market Fit. Now What?

Harvard Business Review

In every start-up, finding initial product-market fit is a magical moment. But once you achieve initial product-market fit and are down the Sales Learning Curve (PDF), suddenly you are faced with a new challenge: how do I scale up the sales efforts? I''ll discuss each one below. 1) Enterprise Sales. in quota for a rep (i.e., $1m

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How Industrial Systems Are Turning into Digital Services

Harvard Business Review

But to Sweden-based SKF Group — the leading company in the $76 billion global market for ball bearing systems — these objects are heroic, destined to become the “brains of rotating machinery” by transmitting data to boost performance, reduce downtime, and prevent accidents. That lag poses dangers.

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What Western Companies Need to Know About Partnering with Startups in India and China

Harvard Business Review

There are two contemporary strategic imperatives, among others, that many executives are grappling with: (1) competing in emerging markets and (2) partnering with startups to gain exposure to novel ideas and opportunities. Such considerations seem less pertinent in a market like India where nationally mandated focus areas are less engrained.