Harvard Business Review

JULY 30, 2013

In every start-up, finding initial product-market fit is a magical moment. But once you achieve initial product-market fit and are down the Sales Learning Curve (PDF), suddenly you are faced with a new challenge: how do I scale up the sales efforts? I''ll discuss each one below. 1) Enterprise Sales. in quota for a rep (i.e., $1m

Marketing 8

Marketing Productivity Products Learning Curve 8

Harvard Business Review

JANUARY 14, 2013

We talk about "social businesses" — those that are mission-led and focused on creating positive social change — and "non-social businesses" — those that focus on revenue and profit. Social entrepreneurs launching ventures may ask themselves if their business models need to be different.

Venture Capitalist 10

Venture Capitalist Business Model B2C Entrepreneur 10

Harvard Business Review

JUNE 23, 2015

But to Sweden-based SKF Group — the leading company in the $76 billion global market for ball bearing systems — these objects are heroic, destined to become the “brains of rotating machinery” by transmitting data to boost performance, reduce downtime, and prevent accidents.

Industry 8

Industry System Business Model B2C 8

Harvard Business Review

FEBRUARY 7, 2018

We also supplemented the survey with well-known brand rankings, Net Promoter Scores (NPS), and an analysis of their marketing expenditures and strategies. Vail Resorts remade their entire marketing strategy with a program called EpicMix. In many organizations, marketing comes after product development.

Brand 8

Brand Succession B2B Advertising 8

Harvard Business Review

SEPTEMBER 21, 2011

They spent a lot of time "testing the waters," "experimenting," and "building prototypes," while younger, nimbler companies took to the web with ease, shattering established business models along the way. Amazon, and eBay in B2C commerce and Covisint and GS1 in B2B. Think of Yahoo!,

Brand 11

Brand B2C Market Segmentation Travel 11

Harvard Business Review

MARCH 17, 2016

Don’t engage in over-the-top discounting that trains customers, both in B2C and B2B markets, to buy cleverly on price and price alone. The choice of the price position affects the overall business model, the product quality, branding, and how to innovate. In many cases they created radically new business models.

Price 8

Price Airlines Govindarajan Advertising 8

Harvard Business Review

JUNE 12, 2018

Weighing the three questions below can help business leaders prepare for this shift. Companies in multiple industries are already altering their approaches in changing urban markets. But now the range of possibilities has gotten bigger, and B2C or even B2G2C business models are growing more common.

Real Estate 9

Real Estate Company Transportation B2C 9

Harvard Business Review

APRIL 29, 2016

applications pushed technology to address B2B market requirements. As B2C companies rush to exploit new IoT applications, pushing technology to potential end users no longer works. The expectation of recurring revenue demands a recurring customer experience in a market with a continuous stream of new competitors.

Technology 8

Technology B2B B2C Mass Marketing 8

Harvard Business Review

APRIL 26, 2011

Much of the conversation about customer-centricity focuses on business-to-consumer (B2C) firms. And while these companies were the first to acknowledge the business benefits of delivering a great customer experience, business-to-business (B2B) organizations are increasingly getting in on the game.

B2B 15

B2B Airlines Travel Stage-Gate 15

Harvard Business Review

SEPTEMBER 26, 2011

Another telltale sign of category creation is that it comes with a distinctive business model and profit model. in incremental market capitalization for every $1.00 in incremental market capitalization for $1.00 Few growth strategies match the economics of category creation. of revenue growth. in revenue growth.

B2C 12

B2C Strategy B2B Waterman 12

Harvard Business Review

DECEMBER 23, 2016

If you want to see how mobile technology can disrupt the very basics of business models and habits established over hundreds if not thousands of years, look at what’s happening in India. In this environment, a new 4G only player has entered in 2016 with an initial investment of $20 billion in network and market infrastructure.

Strategy 8

Strategy Banking Venture Capitalist Bottom-up 8

Harvard Business Review

OCTOBER 2, 2012

As we have seen with the recent speed bumps at highfliers like Groupon and Zynga, taking "lean startups" from foundation to creating sustainable, scalable, profitable business models is a very rare and special task. Going B2C was daunting and not in our core DNA," Kaufer remarked. Magical, really.

EBITDA 8

EBITDA Engineering Travel Business Model 8

Harvard Business Review

JUNE 20, 2018

There are two contemporary strategic imperatives, among others, that many executives are grappling with: (1) competing in emerging markets and (2) partnering with startups to gain exposure to novel ideas and opportunities. Such considerations seem less pertinent in a market like India where nationally mandated focus areas are less engrained.

Incubator 9

Incubator Company Policies B2C 9

Harvard Business Review

DECEMBER 18, 2017

In the age before the digital revolution, marketers used to tell customers about a product and then work through a traditional step-by-step purchase funnel. “Advances in technology have helped us reimagine fan engagement and create new business models that we never thought possible. ” Read More from Microsoft.

Sports 8

Sports Brand Content Industry 8