B2C Business Model Marketing Technology 
Eric Jacobson
MARCH 18, 2013
You can likely already imagine that I consider this a must-read book for any business owner and any leader -- even leaders who manage businesses that don't directly connect with consumers. Here are his answers : Question : When you consider all the Business-To-Consumer (B2C) companies in the U.S., it's not slowing down.
Harvard Business Review
DECEMBER 5, 2017
Aaron Levie, the CEO of Box, reflects on the cloud storage company’s entry into the enterprise market. But by staying disciplined with the product and deeply understanding market trends, they’ve made the strategic shift from B2C to B2B work. He was skeptical about pivoting away from consumers, and it was challenging.
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Harvard Business Review
APRIL 29, 2016
” will be difficult for many companies to achieve — not for lack of technological expertise but because they’ll fail to recognize the value of design in connected product development. applications pushed technology to address B2B market requirements. This evolution to “Internet of Things (IoT) 2.0”
Harvard Business Review
JUNE 12, 2018
For companies, smart cities represent major business opportunities — and not only for tech firms selling systems to government agencies. Technology is reconfiguring traditional roles and divisions of labor. Weighing the three questions below can help business leaders prepare for this shift.
Harvard Business Review
JUNE 23, 2015
But to Sweden-based SKF Group — the leading company in the $76 billion global market for ball bearing systems — these objects are heroic, destined to become the “brains of rotating machinery” by transmitting data to boost performance, reduce downtime, and prevent accidents. Growing Digital Business.
Harvard Business Review
FEBRUARY 7, 2018
We also supplemented the survey with well-known brand rankings, Net Promoter Scores (NPS), and an analysis of their marketing expenditures and strategies. Vail Resorts remade their entire marketing strategy with a program called EpicMix. In many organizations, marketing comes after product development.
Harvard Business Review
SEPTEMBER 21, 2011
While the idea of reaching out to consumers via smartphone apps is clearly not new, companies have been stubbornly hesitant to embrace app technologies. Amazon, and eBay in B2C commerce and Covisint and GS1 in B2B. A brand also has to be aligned with the market profile of the consumer segment. Technology. Think of Yahoo!,
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