Harvard Business Review

JUNE 23, 2015

Yet even though SKF has a century-long track record of keeping the wheels of industry turning, this new vision of bearings with brains by no means assures that SKF will prosper in the changeover in technology represented by the internet of things, in which every conceivable object can become a node on the net. That lag poses dangers.

Industry 8

Industry System Business Model B2C 8

Harvard Business Review

MARCH 21, 2016

Every year, Russell Reynolds Associates surveys more than 2,000 C-level executives on the impact, structure, barriers, and enablers of digital technologies across 15 industries. The most disrupted industries typically suffer from a perfect storm of two forces. They are less affected, but not immune.

Industry 8

Industry B2C Agility Bureaucracy 8

Miles Anthony Smith

NOVEMBER 7, 2019

” The bottom line is that most people don’t want to be “sold” by an ad anymore; they want to develop a relationship where a business earns their purchase by offering invaluable content. You are able to position yourself as a true thought leader in your industry, separating yourself from competitors.

Marketing 105

Marketing Content Audience Brand 105

Harvard Business Review

MARCH 9, 2018

But for all of its importance, no one has identified what industries comprise the U.S. It represents the industries that sell to businesses and the government, as opposed to business-to-consumer (B2C) industries that sell for personal consumption. Patenting is also highly concentrated in supply chain industries.

Supply Chain 8

Supply Chain B2C Policies Industry 8

Harvard Business Review

JANUARY 19, 2018

B2C firms have been the leaders in customer analytics initiatives. Extensive data and advanced analytics for B2C have enabled strategists to better understand consumer behavior and corresponding propensities as visitors and purchasers conduct daily activities through online systems. Insight Center. The Risks and Rewards of AI.

B2B 8

B2B B2C Software CRM 8

Harvard Business Review

DECEMBER 18, 2017

At Microsoft, we continuously collaborate with businesses in an industry whose customers already self-identify as fans: sports. “NASCAR is unique for the loyalty of its fans and the way that the entire sport comes together once a week,” says Nick Franza, Manager, Technology Integration and Development at NASCAR.

Sports 8

Sports Brand Content Industry 8

Harvard Business Review

MAY 10, 2016

Consumer-facing (B2C) companies like these and many others have long realized the power of online digital networks to address the questions or issues of their customers. If you have a problem with your industrial cement mixer, you usually have only two options: read the manual or call your sales rep. This is seldom a good approach.

B2B 8

B2B B2C FAQ Transportation 8

Harvard Business Review

SEPTEMBER 25, 2018

They spend their days developing new content — videos, photos, blog posts, and podcasts — and engaging their followers. Their audience turns to them for industry insights, new product information, and recommendations. Think about the influential voices in your industry. Building an Effective Influencer Strategy.

Influence 8

Influence B2B Globalization Webinar 8

Harvard Business Review

NOVEMBER 20, 2018

The flywheel was used by James Watt over 200 years ago in his steam engine, the invention that powered the Industrial Revolution. In many industries, the sales rep and the customer now had more or less the same information at the same time. All of these examples are B2C. For us, flywheel is a powerful metaphor. Employee skills.

B2C 10

B2C Energy Marketing B2B 10

Harvard Business Review

JULY 31, 2014

So Adobe invested in R&D and made some analytics-based acquisitions in order to develop a platform to make that possible. Those insights came from the research Adobe had done to develop the platform, as well as the data the platform was already generating from early adopters. BIM is complex, expensive, and still in development.

Content 8

Content Marketing B2C Early Adopters 8

Harvard Business Review

JUNE 12, 2018

Digitization has upended industry after industry — and now, as it begins to transform the environments that will be home to two-thirds of the world’s population by 2030, there is good reason to brace for another wave of disruption. How Might Smart Cities Shift Value in Our Industry?

Real Estate 8

Real Estate Company Transportation B2C 8

Harvard Business Review

DECEMBER 15, 2017

Other than the well-documented differences in language and development, demographic differences are also significant. Policies relating to infrastructure development, land and labor, healthcare, and transport fall under the purview of the states—as do most licensing and permitting. Cultural variations are important.

Strategy 8

Strategy Operations Policies Environment 8

Harvard Business Review

SEPTEMBER 25, 2014

To design and develop new products, it’s not uncommon today to get your research and engineering folks to collaborate with customers and other external stakeholders. They further narrowed the scope by explicitly ruling out development of a number of technologies including gas/fuel cell hybrid engines.

B2B 8

B2B Workshop Chemicals B2C 8

Harvard Business Review

DECEMBER 23, 2016

Jio is a unit of Reliance Industries Ltd, whose leader, Mukesh Ambani is India’s richest man. This move creates myriad opportunities in India’s financial services industry. These are just a few examples of industries where new business opportunities will be created in the next decade.

Strategy 8

Strategy Banking Venture Capitalist Bottom-up 8

Harvard Business Review

MAY 25, 2018

Personalization is by no means a new concept, but GDPR is forcing both B2C and B2B marketers to truly embrace individualized communication that is tailored to customers’ unique interests if they wish to retain customer data. For example, consumers can opt-in to receive an e-book that addresses some of their unique industry challenges.

B2B 8

B2B How To B2C Compliance 8

Harvard Business Review

JULY 19, 2017

Another interesting example of small, high precision data being used to make big gains with AI can be found in the airline industry. In 2015, Boeing launched the Aerospace Data Analytics Lab in partnership with Carnegie Mellon University to develop AI technology for airlines.

USP 8

USP Airlines Productivity Products 8

Harvard Business Review

NOVEMBER 5, 2015

This use metric has a positive and significant effect on both outcomes even after controlling for marketing analytics spending, product vs. service, and B2C vs. B2B. Creating a heat map of current capabilities across marketing activities and comparing with industry leaders can help to determine which ones to prioritize.

Marketing 8

Marketing ROI Metrics B2C 8

Harvard Business Review

OCTOBER 30, 2014

Yet for all the shared responsibility, the marketing and sales relationship has often been a contentious and lopsided one, with sales dominating in B2B sectors while marketing leads in B2C ones. That starts with developing a deep understanding of how customers behave and make decisions. In some industries (e.g.

Marketing 8

Marketing Guidelines B2C Analysis 8

Harvard Business Review

OCTOBER 21, 2013

This has helped cement the manufacturer’s brand as the most safety-minded player in the industry. Bringing the skills development that customers should be investing in anyway right to their parking lots is the kind of value-adding service that helps lock in channel partners. .

B2B 8

B2B B2C Education Travel 8

Harvard Business Review

FEBRUARY 7, 2018

For example, consider the following “brand twins” — pairs of legacy and newcomer brands that compete in the same industry. In many organizations, marketing comes after product development. We found distinct differences between legacy/traditional brands and newcomer/digital brands.

Brand 8

Brand Succession B2B Advertising 8

Harvard Business Review

DECEMBER 12, 2012

A number of companies, B2C and B2B alike, now realize the potential benefits of monitoring conversation flows from social networks. Even after the rise of Facebook, Twitter, and YouTube, the combination of clunky tools and executives' low social-media literacy hampered companies from extracting valuable insights. Engage with the community.

Media 15

Media How To B2C SWOT 15

Harvard Business Review

APRIL 26, 2011

Much of the conversation about customer-centricity focuses on business-to-consumer (B2C) firms. Travel Together: Customizable spaces and complete baggage management for passengers traveling in groups for events ranging from industry conferences to vacations. • This post is part of Creating a Customer-Centered Organization.

B2B 14

B2B Airlines Travel Stage-Gate 14

Harvard Business Review

JULY 31, 2012

Sophisticated sales organizations now have the ability to combine, sift, and sort vast troves of data to develop highly efficient strategies for selling into micromarkets. Instead of looking at current sales by region, as it had always done, the company examined market share within customer industry sectors in specific U.S.

B2B 13

B2B Chemicals Analysis B2C 13

Harvard Business Review

DECEMBER 13, 2017

Beyond shipping new features on a regular cadence and keeping the peace between engineering and the design team, the best PMs create products with strong user adoption that have exponential revenue growth and perhaps even disrupt an industry. So, what should you consider if you’re thinking of pursuing a PM role? Core Competencies.

Productivity 8

Productivity Products Core Competence Management 8

Harvard Business Review

MAY 6, 2013

You must move from B2C to B2B, or vice versa. They began grouping clients by practice and focused sales associates on developing industry trends and insights. The decision to shift focus did not come lightly, as such changes had never been attempted in the industry, and the risk of failure was great.

Disruptive Innovation 8

Disruptive Innovation Hotels B2C Price 8

Harvard Business Review

OCTOBER 10, 2014

Loyalty and reward programs provide this type of context for B2C companies, while strategic account and relationship management programs do the same for B2B companies. If sneakers, spices, and skiing are fertile ground to building engagement platforms, then every industry is fair game. Paid and earned aren’t going away.

Media 8

Media B2B Disintermediation Content 8

Harvard Business Review

JULY 30, 2013

You dive deep into a customer development process, working closely with a few customers who feed you requirements and are willing to trial an imperfect product that is evolving quickly. How do I build a repeatable, scalable sales process that is like an industrial machine, not a crafts project? 3) Developer Driven Sales.

Marketing 8

Marketing Productivity Products Learning Curve 8

Harvard Business Review

MARCH 17, 2016

airline industry in the early 1990s highlights this distinction. Don’t engage in over-the-top discounting that trains customers, both in B2C and B2B markets, to buy cleverly on price and price alone. At the same time, Honda was developing a much simpler and extremely inexpensive model called the Wave.

Price 8

Price Airlines Govindarajan Advertising 8

Harvard Business Review

AUGUST 4, 2017

” For both workers and employers, the boomerang represents “a positive development,” says Karen Dillon, coauthor of several best-selling titles, including How Will You Measure Your Life? She managed crisis communications, ran PR for big national brands, and worked in B2B and B2C. ” Be positive. And she did.

Company 9

Company PR Learning-by-Doing Maturity 9

Harvard Business Review

OCTOBER 27, 2015

Of these, only three, Switzerland, Ireland, and Estonia, made it to a commendable “Stand Out” category – which means that their high levels of digital development are attractive to global businesses and investors and that their digital ecosystems are positioned to nurture start ups and internet businesses that can compete globally.

Crisis 8

Crisis McKinsey Policies Globalization 8

Harvard Business Review

APRIL 20, 2016

In the B2C world, it is about sales and customer loyalty: not just getting your customer to click and buy, but getting them so worked up about your product that they’ll never so much as think about buying from your competitor instead.

Cost 8

Cost Marketing Content Media 8

Harvard Business Review

OCTOBER 2, 2012

Then, 9/11 hit and the travel industry was decimated. Going B2C was daunting and not in our core DNA," Kaufer remarked. Kaufer's description of the TripAdvisor culture and development process makes it clear that he has been able to maintain a strong sense of urgency, even at scale. "No

EBITDA 8

EBITDA Engineering Travel Business Model 8