B2C, Forrester and Influence - Leadership Digital

Search:

DAY

WEEK

MONTH

YEAR

Select your country:
Sign up | Log in

B2C

Forrester

Influence

The Rise of the Chief Customer Officer

Harvard Business Review

APRIL 18, 2011

The role exists in B2B and B2C firms as diverse as Allstate, Dunkin' Brands, USAA, Philips Electronics, FedEx, the Cleveland Clinic, and SAP. They have power and influence resources. Paul Hagen is a Principal Analyst at Forrester Research where he serves customer experience professionals.

B2C

B2C B2B Forrester Budgeting

Focus on Your Customer's Customer

Harvard Business Review

APRIL 26, 2011

Much of the conversation about customer-centricity focuses on business-to-consumer (B2C) firms. B2B companies serve a more complicated set of customer roles — including influencers, purchasers, and implementers — whose needs vary significantly. This post is part of Creating a Customer-Centered Organization.

B2B

B2B Airlines Travel Stage-Gate

The Rise of the Chief Customer Officer

Focus on Your Customer's Customer

Stay Connected