N2Growth Blog

NOVEMBER 30, 2010

The problem with many sales organizations is that they still operate with the same principles and techniques they were using in the 60′s, 70’s and 80’s. While the technology supporting sales process have clearly evolved, the traditional sales strategies proffered by sales gurus 20 or 30 years ago have not kept pace with market needs.

Blog 409

Blog Ryan B2C Brand 409

Harvard Business Review

JULY 30, 2013

In every start-up, finding initial product-market fit is a magical moment. But once you achieve initial product-market fit and are down the Sales Learning Curve (PDF), suddenly you are faced with a new challenge: how do I scale up the sales efforts? I''ll discuss each one below. 1) Enterprise Sales. in quota for a rep (i.e., $1m

Marketing 8

Marketing Productivity Products Learning Curve 8

Harvard Business Review

NOVEMBER 20, 2018

For one thing, in an era when trust in traditional sources has eroded — in government, media, and in companies and the marketing they employ — word-of-mouth from trusted peers wields greater clout than ever. Around 2005, marketing became a bigger force driving growth. For another, the funnel fails to capture momentum.

B2C 9

B2C Energy Marketing B2B 9

Harvard Business Review

APRIL 18, 2011

The role exists in B2B and B2C firms as diverse as Allstate, Dunkin' Brands, USAA, Philips Electronics, FedEx, the Cleveland Clinic, and SAP. A third of the CCOs previously held Division President or GM roles, and almost as many worked in a marketing and/or sales position. Senior leaders are in a new position.

B2C 14

B2C B2B Forrester Budgeting 14

Harvard Business Review

JUNE 12, 2018

Companies in multiple industries are already altering their approaches in changing urban markets. Telecom operators often provide the backbone communication networks required to run systems and applications. Digital natives such as Didi and Uber are operating customer-facing mobility platforms in cities around the world.

Real Estate 8

Real Estate Company Transportation B2C 8

Harvard Business Review

JULY 31, 2012

While B2C companies have become adept at mining the petabytes of transactional and other purchasing data that consumers generate as they interact online, B2B sales organizations have only recently begun to use big data to inform overall strategy and tailor sales pitches for specific customers in real time.

B2B 13

B2B Chemicals Analysis B2C 13

Harvard Business Review

APRIL 29, 2016

Reaching these lofty projections over the next four years, however, will require a fundamental reorientation in the way that technologists and product designers work together to create successful “connected” personal devices and home appliance products. applications pushed technology to address B2B market requirements.

Technology 8

Technology B2B B2C Mass Marketing 8

Harvard Business Review

MARCH 17, 2016

Don’t engage in over-the-top discounting that trains customers, both in B2C and B2B markets, to buy cleverly on price and price alone. It also determines which market segments the company will serve and what channels it will use to reach them. The best cure I have found for these delusions is a cultural one.

Price 8

Price Airlines Govindarajan Advertising 8

Harvard Business Review

APRIL 26, 2011

Much of the conversation about customer-centricity focuses on business-to-consumer (B2C) firms. Companies like Salesforce.com, Philips, and Oracle have appointed chief customer officers, while many other B2B players have embarked on enterprise-wide efforts to improve their marketing, sales, and support interactions.

B2B 14

B2B Airlines Travel Stage-Gate 14

Harvard Business Review

DECEMBER 13, 2017

Performing market assessments. Defining and tracking success metrics. These PMs excel at reflecting on where each of these competencies contributed to the success or failure of their products and continuously adjust their approach based on customer feedback. Feature prioritization and roadmap planning.

Productivity 8

Productivity Products Core Competence Management 8

Harvard Business Review

SEPTEMBER 22, 2011

In most larger companies, you'll need to generate roughly 200+ responses per operating unit per period. Bain research shows that leading companies can achieve 60% or better response rates in B2B companies and 30% or more in most B2C situations. One direct marketer learned this the hard way. Organized learning.

Incentives 10

Incentives Sample Customer Loyalty Metrics 10

Harvard Business Review

FEBRUARY 12, 2015

For a long time, there has been a clear split between business software (often called Enterprise or B2B ), and consumer software (B2C, or simply “products”). Describe an incremental path towards success. There is a big, important change happening in digital product design. That split is increasingly irrelevant.

Software 8

Software Supply Chain B2C Education 8

Harvard Business Review

OCTOBER 2, 2012

In comparison, TripAdvisor is more of a classic consumer Internet success story, but with even more powerful network effects and an amazing business model. Going B2C was daunting and not in our core DNA," Kaufer remarked. billion market capitalization as of this writing. Scaling Lesson 1: Focus On Finding A Great Business Model.

EBITDA 8

EBITDA Engineering Travel Business Model 8

Harvard Business Review

MAY 6, 2013

Groundbreaking ideas are no longer a luxury when success is contingent upon an organization''s ability to adapt, innovative, and improve. You must move from B2C to B2B, or vice versa. Beside each operator was a large pile of partially assembled furniture. You must slash the price of your product or service by 50%.

Disruptive Innovation 8

Disruptive Innovation Hotels B2C Price 8

Harvard Business Review

NOVEMBER 19, 2013

As companies grapple with long odds on innovation like these, they are also looking for ways to improve the likelihood of their intrapreneurial success. The client company then refines these concepts and prototypes and takes them to market. It [becomes] impossible for them to pull it off.”. A Different Approach.

Innovation 8

Innovation Company Entrepreneur Constraint 8