HR Digest

FEBRUARY 26, 2024

We will continue to focus on acquiring and retaining the right customers, driving share growth in our B2C and B2B businesses, and providing the best product and partner experience in the industry. We’re still hoping we see the layoff trend start to taper off for 2024, but it seems unlikely to slow down just yet.

Resources 105

Resources B2B B2C GAAP 105

Miles Anthony Smith

NOVEMBER 7, 2019

65 Content Marketers List the 44 Content Marketing Agencies Crushing It (Plus 70 Tips & 78 Myths Dispelled) ​Digital marketing is becoming harder to ignore as we now live in a world of internet ubiquity. Click "READ MORE" to see the 44 content marketing agencies and 70 related tips from the experts!

Marketing 105

Marketing Content Audience Brand 105

Strategy Driven

MARCH 25, 2019

One of them is marketing as it’s the only way to get your brand in front of your target audience. In the world of marketing, there are several terms and phrases used that can be confusing for entrepreneurs and other professionals alike. On that note, keep reading to discover the meaning of common marketing jargon. Bounce Rate.

Marketing 50

Marketing B2B B2C Reference 50

Strategy Driven

JANUARY 23, 2019

It looks as if this is going to push even further as new AI (artifical intelligence) technologies are becoming more and more prominent in the market. When it comes to marketing the digital revolution has made large changes to the knowledge and decision-making abilities of customers.

Marketing 50

Marketing B2C Advertising Marketing Strategy 50

Strategy Driven

JULY 9, 2020

SaaS lead generation in a B2B environment can be quite challenging, and SaaS marketing is famous for being very data-driven with extremely little margin of error. In B2B marketing, your website is a very important marketing asset more than in a B2C environment. Effective B2B Content Marketing. A Performing Website.

B2B 76

B2B Strategy B2C Company 76

Strategy Driven

APRIL 24, 2018

Online marketing is something that never remains stagnant. If your marketing campaign is outdated, it is going to be hurting your business more than you realise, and it will eventually result in your being penalised by Google. Let’s get this straight your product or service is your best marketing tool.

Marketing 53

Marketing B2C B2B Content 53

N2Growth Blog

SEPTEMBER 28, 2020

In the years that have passed, we’ve continued to expand and refine the list by looking for CHROs able to innovate and outperform their peers regardless of current market dynamics in play at the time. Remember, it’s the people and culture who enable technology and marketing success – not the other way around. ?.

Human Resources 469

Human Resources Globalization Resources Diversity 469

Strategy Driven

DECEMBER 1, 2022

Business-to-consumer (B2C) : Businesses sell their products andservices directly to consumers. It’s the control center for the business as it controls everything from inventory to marketing. Delve into an untapped market. It could involve selling to a retailer, distributor, or wholesaler. What solution are you providing?

Audience 120

Audience B2C B2B Efficiency 120

The Horizons Tracker

OCTOBER 23, 2021

If sales are flatlining, then I find the best way to diagnose the root cause of the issue is to compare your business to your most successful competitors. One of our portfolio companies was targeting large enterprise clients who were generally B2C. I use the ‘Four Ps’ to help me to focus (Product, Price, Place, Promotion).

Price 81

Price B2C Objective B2B 81

Strategy Driven

SEPTEMBER 2, 2021

However, you must not fall into the trap of thinking success comes easily or through guesswork. After all, we’ve all seen stories of overnight successes and trends that are currently doing great. For starters, a lack of care and knowledge for a subject will prevent you from achieving success in the “easy” fields.

Brand 121

Brand Audience USP B2C 121

Strategy Driven

SEPTEMBER 15, 2020

You can focus on marketing, you can work on training your sales team, you could even open your profit channels to bring in more money from different locations. Either way, you will want to market to attract buyers at this stage. You may find that your business does a lot better working on the B2B stage than it does with B2C.

Strategy 67

Strategy Efficiency B2C Discount 67

Eric Jacobson

JANUARY 15, 2012

With 15 years of marketing experience and an MBA Degree, Debbie developed her marketing expertise while working in the high-tech industry, the Consumer Marketing Department at Disneyland Paris in France, the non-profit arena, and the insurance industry. Eric: What personality traits are ideal for a marketing leader ?

Marketing 69

Marketing Real Estate B2C B2B 69

Chart Your Course

APRIL 16, 2018

It’s great to promote your company—products, services, initiatives and successes—but sometimes oversharing can have negative effects. Mandy Edwards, founder of ME Marketing Services and B2C contributor, emphasizes that “ people unfollow businesses for posting too much.” Be Aware of Oversharing.

Media 100

Media Management B2C Audience 100

Strategy Driven

JANUARY 31, 2017

A smooth user experience and flow of information is essential to ecommerce success these days. Real-time, human support is now one of the most sought-after features for any B2B and B2C website owner, and if it isn’t a given in your industry, I assure you it will be soon! Here are some tips for making it as user-friendly as possible.

Tips 50

Tips B2C B2B FAQ 50

Mills Scofield

JUNE 3, 2014

The differences were more along traditional business characteristics: virtual vs. physical product or service, B2B vs. B2C, etc. Many of the non-social businesses in my sample also focused on the impact of each element and interestingly, they are very successful businesses (might there be a correlation?). All businesses are social.

Business Model 175

Business Model Venture Capitalist B2C Entrepreneur 175

Strategy Driven

DECEMBER 24, 2019

Your great business idea won’t be enough to get it off the ground; you will need a whole load of motivation, marketing techniques and a strong mindset. Overall, you need to make sure you do thorough research into your particular industry, so that you can create the best quality products in your market. Forget Imposter Syndrome.

Motivation 13

Motivation Marketing Succession Audience 13

N2Growth Blog

NOVEMBER 30, 2010

While the technology supporting sales process have clearly evolved, the traditional sales strategies proffered by sales gurus 20 or 30 years ago have not kept pace with market needs. Today’s consumer (B2B or B2C) does their homework, is well informed, and buys…they are not sold. Thanks for sharing your insights Peter.

Blog 409

Blog Ryan B2C Brand 409

Harvard Business Review

DECEMBER 24, 2015

But social media marketing can offer B2B marketers a range of benefits if they take advantage of it, from increasing engagement and influencing decision making before the sales call to customizing sales messages and enhancing their company’s reputation. Instead of ignoring social efforts, they need to engage.

B2B 8

B2B Media B2C Marketing 8

Strategy Driven

JUNE 9, 2014

The internet and its immediate access to any information – including one’s reputation – the economy, Google and online searchability in general, social media, smart phones, one-click buying, Amazon feedback and other ratings sites, and smarter customers and consumers both B2B and B2C. The POWER of Sales Success. One has more power.

Customer Loyalty 63

Customer Loyalty B2C Reputation CRM 63

Harvard Business Review

NOVEMBER 5, 2015

Marketing analytics is becoming big business. of their marketing budgets on analytics and expect to spend 11.1% In the end, analytics effectiveness boils down to two questions: Do marketing analytics improve profits or ROI? And are companies using marketing analytics effectively? For marketing ROI, the figure is 0.61%.

Marketing 8

Marketing ROI Metrics B2C 8

Harvard Business Review

JULY 1, 2014

Nine out of ten organizations are now marketing with content – that is, going beyond the traditional sales pitches and instead enhancing brands by publishing (or passing along) relevant information, ideas, and entertainment that customers will value. The success of content marketing has radicalized the way companies communicate.

Content 8

Content Marketing Brand Public Relations 8

Harvard Business Review

JULY 31, 2014

Consider Adobe’s new content-marketing strategy. Dubbed the Marketing Cloud, this new platform would enable websites to show the right images to the right customers at the right time. Adobe then went on a content-marketing spree. They used content marketing for thought leadership, in the true meaning of the term.

Content 8

Content Marketing B2C Early Adopters 8

Harvard Business Review

OCTOBER 30, 2015

Until fairly recently, the options for marketers were relatively limited. Yet despite these scattered successes, there is mounting evidence that most marketers’ content efforts are failing. Here are four places to start, based on the most common mistakes I see digital marketers make: 1. The New Tools of Marketing.

Content 8

Content Marketing Metrics B2C 8

Harvard Business Review

FEBRUARY 7, 2018

What makes a brand successful in the digital age? We also supplemented the survey with well-known brand rankings, Net Promoter Scores (NPS), and an analysis of their marketing expenditures and strategies. Vail Resorts remade their entire marketing strategy with a program called EpicMix. Ilka & Franz/Getty Images.

Brand 8

Brand Succession B2B Advertising 8

Harvard Business Review

NOVEMBER 20, 2018

For one thing, in an era when trust in traditional sources has eroded — in government, media, and in companies and the marketing they employ — word-of-mouth from trusted peers wields greater clout than ever. Around 2005, marketing became a bigger force driving growth. For another, the funnel fails to capture momentum.

B2C 10

B2C Energy Marketing B2B 10

Harvard Business Review

SEPTEMBER 26, 2011

in incremental market capitalization for every $1.00 in incremental market capitalization for $1.00 Much of Keurig's success comes from its superior brewer technology and wide variety of K-Cups. Our analysis showed the top 20 firms in Fortune 's 2010 list of fastest-growing companies received $3.40 of revenue growth.

B2C 11

B2C Strategy B2B Waterman 11

Harvard Business Review

JULY 30, 2013

In every start-up, finding initial product-market fit is a magical moment. But once you achieve initial product-market fit and are down the Sales Learning Curve (PDF), suddenly you are faced with a new challenge: how do I scale up the sales efforts? I''ll discuss each one below. 1) Enterprise Sales. in quota for a rep (i.e., $1m

Marketing 8

Marketing Productivity Products Learning Curve 8

Harvard Business Review

SEPTEMBER 25, 2018

When companies expand into foreign markets, they need to gain the trust of local business partners and prospective customers in order to succeed. Both of these approaches, however, are time-intensive, requiring executives to spend weeks or months in foreign markets. William Andrew/Getty Images.

Influence 8

Influence B2B Globalization Webinar 8

Harvard Business Review

APRIL 18, 2011

The role exists in B2B and B2C firms as diverse as Allstate, Dunkin' Brands, USAA, Philips Electronics, FedEx, the Cleveland Clinic, and SAP. A third of the CCOs previously held Division President or GM roles, and almost as many worked in a marketing and/or sales position. Senior leaders are in a new position.

B2C 14

B2C B2B Forrester Budgeting 14

Harvard Business Review

MAY 9, 2012

Most customers now ignore targeted marketing campaigns, avoid responding to offers, and provide minimal feedback when asked. Successful engagement requires nine key components. New models of engagement herald the death of B2B and B2C. The recurring problem — culture always trumps technology in adoption of new tools.

B2C 14

B2C Early Adopters B2B How To 14

Harvard Business Review

MAY 12, 2015

Style one: Market-driven CMOs who capitalize on the voice of customers. Market-driven CMOs are great listeners. Fara Howard , VP of global marketing for the shoe and apparel firm Vans, describes her brand as “an intuitive brand that leads with its heart.” Market driven CMOs listen to customers. It resonated.

Leadership Styles 8

Leadership Styles Leadership Brand Audience 8

Harvard Business Review

APRIL 10, 2013

was about replacing human capital, what makes social media so exciting is that it is about enhancing human capital, to "make your reps superhuman," as Duane Morrow, Chief Marketing Officer of Primerica described to me. Here are three best practices of successful salespeople in the social era: 1. Whereas Web 1.0

B2C 8

B2C B2B Human Capital Media 8

Harvard Business Review

MARCH 17, 2016

Don’t engage in over-the-top discounting that trains customers, both in B2C and B2B markets, to buy cleverly on price and price alone. It also determines which market segments the company will serve and what channels it will use to reach them. The best cure I have found for these delusions is a cultural one.

Price 8

Price Airlines Govindarajan Advertising 8

Harvard Business Review

JULY 31, 2012

While B2C companies have become adept at mining the petabytes of transactional and other purchasing data that consumers generate as they interact online, B2B sales organizations have only recently begun to use big data to inform overall strategy and tailor sales pitches for specific customers in real time.

B2B 13

B2B Chemicals Analysis B2C 13

Harvard Business Review

APRIL 29, 2016

Reaching these lofty projections over the next four years, however, will require a fundamental reorientation in the way that technologists and product designers work together to create successful “connected” personal devices and home appliance products. applications pushed technology to address B2B market requirements.

Technology 8

Technology B2B B2C Mass Marketing 8

Harvard Business Review

FEBRUARY 7, 2014

But with most B2B and B2C organizations using virtually the same branding tools, they’re arguably seeing less advantage as a result of their efforts — if they’re realizing any advantage at all. Advertising Branding Marketing' If you do not have an audio brand, the time is now to get started.

Brand 8

Brand Advertising B2C B2B 8

Harvard Business Review

JUNE 12, 2018

Companies in multiple industries are already altering their approaches in changing urban markets. What Does It Take to Be a Successful Smart Cities Provider? But now the range of possibilities has gotten bigger, and B2C or even B2G2C business models are growing more common. How Do We Need to Adapt Our Current Offerings?

Real Estate 8

Real Estate Company Transportation B2C 8