What do Blue Lobsters Have to do With Innovation? Everything!
Mills Scofield
APRIL 29, 2019
I view the commitment to innovate, in the companies I’ve worked for and with, as a spectrum of lobsters - from cooked, to live, to rare blue ones. They think they’re innovative because they make something in green instead of just red, but they stick with their industries, markets, customers, and (usually dying) business models.
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