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What Is Strategy, Again?

Harvard Business Review

It was this received opinion Michael Porter was questioning when, in 1979, he mapped out four additional competitive forces in “ How Competitive Forces Shape Strategy.” Strategies for staying ahead. He was hardly alone — that was evidently how most economists thought about competition, too. Insight Center.

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Apple Versus the Strategy Professors

Harvard Business Review

That's what Michael Porter says , and tough-choice-making has clearly been a big part of Apple's success. To quote Porter: "Strategy renders choices about what not to do as important as choices about what to do." But you have to think that, to really stay on top, Apple needs to find more blue oceans to conquer.