First Friday Book Synopsis

JANUARY 12, 2012

Capturing New Markets: How Smart Companies Create Opportunities Others Don’t Stephen Wunker McGraw-Hill (2011) How to locate, penetrate, and dominate in new markets or in new customer segments Opinions are divided (sometimes sharply divided) about where and how to generate new revenue sources when competing in a global economy such as the current one, (..)

Marketing 75

Marketing Review Books Globalization 75

First Friday Book Synopsis

JANUARY 12, 2012

Capturing New Markets: How Smart Companies Create Opportunities Others Don’t Stephen Wunker McGraw-Hill (2011) How to locate, penetrate, and dominate in new markets or in new customer segments Opinions are divided (sometimes sharply divided) about where and how to generate new revenue sources when competing in a global economy such as the current one, (..)

Marketing 70

Marketing Review Books Globalization 70

CO2

JANUARY 2, 2011

The Empathy Map by XPLANE Design : How to build a business model around customer insights. Showing you how you can shift your perspective. Strategy : In this chapter they look at the business model environment: context, design drivers, and constraints. They introduce the concept of the Empathy Map that was created by XPLANE.

Business Model 141

Business Model Executive Coaching Execution Blog 141

Rajesh Setty

DECEMBER 4, 2008

Here you’ll find more than 1500 articles and mini-sagas on entrepreneurship, leadership, creativity and simply how to distinguish yourself. Apart from using PPC (pay-per-click) and CPE (cost-per-engagement) based advertisements to jump-start adoption, we have engaged some experts to work on social media marketing. Its even 100% free!

Blue Ocean Strategy 30

Blue Ocean Strategy CPM Licensing Open-book 30

Harvard Business Review

FEBRUARY 12, 2015

Over the last fifteen years Apple has made a series of successful market-creating—or blue ocean—moves (think the iMac, iPod, iTunes, the iPhone, the App Store, and the iPad). That is, incremental improvements in existing market space, like a pasta company introducing a new line of gluten-free pasta.

Productivity 8

Productivity Products Blue Ocean Strategy Price 8

Harvard Business Review

APRIL 29, 2014

The first metric was a product of the degree of the pain and how many swimmers experienced it and the second was a measure of actionability: could a new product or service feature resolve the problem? Innovation Strategy'

Blue Ocean Strategy 10

Blue Ocean Strategy Strategy Execution Workshop 10

Harvard Business Review

APRIL 10, 2017

The Explainer: Blue Ocean Strategy. See More Videos > See More Videos > To better understand how companies really make strategic choices, we recently interviewed 92 current CEOs, founders, and senior executives. The main risk is that the firm may not learn over time how to get better at making strategic decisions.

Strategy 11

Strategy Blue Ocean Strategy Process Video 11

Harvard Business Review

MAY 12, 2015

Rapidly responding to ever-evolving competitive and market changes (perhaps a reference to Rita McGrath and Ian McMillan’s 1995 article on innovation strategy “Discovery Driven Planning” ). A tour de force by any measure, “What Is Strategy?” ” is certainly required reading for all strategists.

Strategy 8

Strategy Porter Blue Ocean Strategy Luehrman 8

N2Growth Blog

OCTOBER 7, 2010

A great presenter and story-teller, Joe has complete command of his subject matter and gave the audience actionable instruction on how to create influence. Just go away on ponder this thought for a while – How can you create magical experiences across constituencies and throughout the value chain?

Blog 353

Blog Blue Ocean Strategy Collins Video 353