Blue Ocean Strategy How To Innovation Marketing 
Leading Blog
JUNE 23, 2023
D ISRUPTION has become synonymous with innovation. It is the dominant view of how growth is created. In contrast, nondisruptive innovation is “achieved without disrupting a preexisting market and its associated companies and jobs.” Focused on disruption, we miss opportunities for nondisruptive innovation.
Eric Jacobson
OCTOBER 8, 2023
The book, Beyond Disruption , shows companies how to build a path beyond disruption, where economic growth and social good are not trade-offs that work against each other and divide us. It’s what we call non disruptive creation that allows us to innovate and grow without disruption and social pain,” share the authors W.
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Tanveer Naseer
APRIL 1, 2014
From blue ocean strategy to Michael Porter’s five forces, Vijay Govindarajan’s reverse innovation to Richard D’Aveni’s hypercompetition, great thinkers and their ideas directly effect how companies are run and how business people think about and practice business.
N2Growth Blog
OCTOBER 7, 2010
Lafley - The former Chairman and CEO of Proctor & Gamble gave a clinic on innovation. I’ve never heard anyone speak so fluently on the topic of innovation. A great presenter and story-teller, Joe has complete command of his subject matter and gave the audience actionable instruction on how to create influence.
First Friday Book Synopsis
JANUARY 12, 2012
Capturing New Markets: How Smart Companies Create Opportunities Others Don’t Stephen Wunker McGraw-Hill (2011) How to locate, penetrate, and dominate in new markets or in new customer segments Opinions are divided (sometimes sharply divided) about where and how to generate new revenue sources when competing in a global economy such as the current one, (..)
First Friday Book Synopsis
JANUARY 12, 2012
Capturing New Markets: How Smart Companies Create Opportunities Others Don’t Stephen Wunker McGraw-Hill (2011) How to locate, penetrate, and dominate in new markets or in new customer segments Opinions are divided (sometimes sharply divided) about where and how to generate new revenue sources when competing in a global economy such as the current one, (..)
CO2
JANUARY 2, 2011
The Empathy Map by XPLANE Design : How to build a business model around customer insights. Showing you how you can shift your perspective. Strategy : In this chapter they look at the business model environment: context, design drivers, and constraints. They introduce the concept of the Empathy Map that was created by XPLANE.
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