Strategy Driven

MARCH 28, 2014

Some commentators felt the move to New Coke was a marketing gimmick to regenerate interest and sales in the brand after sales erosion due to the “Pepsi Challenge” taste test campaign. The Miller heritage could not be lost, particularly because his founding products were innovative for their time. Classic Coke sales rebounded.

Brand 73

Brand Marketing Engineering Competitive Advantage 73

Strategy Driven

JANUARY 17, 2014

However, innovations in the neurosciences to developments in social media have revealed that profitability should no longer be relegated to sales figures and profit margins alone. Control, one of the six core emotional needs I discuss in Empathetic Marketing , fuels our motivations in every aspect of our lives.

ROE 50

ROE ROI Letter Airlines 50

Strategy Driven

NOVEMBER 7, 2013

We are facing a new world – one that calls for new approaches to generating consistent competitive advantage. The near-universal rush to cut costs and headcount is more likely distracting us from, rather than enabling, the real work of retooling our enterprises to be competitive in this new world. Suppressing Innovation.

Ohno 56

Ohno Productivity Products Six Sigma 56

Strategy Driven

OCTOBER 17, 2013

If you don’t learn from them, or if you don’t leverage these obstacles to make your organization stronger, it may very well go down in defeat, whether that be market share loss, bankruptcy, or even a shutdown. FREE COPY of a StrategyDriven Expert Contributor book †. EVALUATE how StrategyDriven gives you a competitive advantage.

Leadership 98

Leadership Competitive Advantage Crisis Learning-by-Doing 98

Strategy Driven

NOVEMBER 13, 2013

3 Innovation is DOA. You are on a death trajectory, just waiting for the competition to make you irrelevant. You need to re-energize innovation-fast. Make innovation the number one goal in the company (read: big incentives for achieving innovation goals). Throw a challenge down for an annual innovation award.

Price 107

Price Innovation Incentives Learning-by-Doing 107

Strategy Driven

JULY 23, 2014

Talent Value: Statistics show nearly eight million jobs have been lost by men and, for the first time in this nation’s history, women now hold a majority of the nation’s jobs. The impact that women have on our nation’s market alone is substantial. trillion market. FREE COPY of a StrategyDriven Expert Contributor book †.

Diversity 82

Diversity Conference Mentor Entrepreneur 82

Strategy Driven

AUGUST 27, 2015

Dale Neef is a technology advisor, and author of Digital Exhaust: What Everyone Should Know About Big Data, Digitization and Digitally Driven Innovation (FT Press). FREE COPY of a StrategyDriven Expert Contributor book †. EVALUATE how StrategyDriven gives you a competitive advantage. Book value is not guaranteed.

CIO 50

CIO Technology CRM Competitive Advantage 50

Strategy Driven

MARCH 19, 2014

But keep in mind that there are many types of paperless office systems on the market, and check the features carefully before you pick the one that’s right for your business. FREE COPY of a StrategyDriven Expert Contributor book †. EVALUATE how StrategyDriven gives you a competitive advantage. About the Author.

Document 85

Document Software Operations Management 85

Strategy Driven

NOVEMBER 15, 2013

Recognizing this fundamental difference, Universal changed its marketing from promoting what it wanted consumers to experience to a testimonial to what the experience was already providing. No longer focusing on their marketing platform – “ride the movies”– they built a new strategy – “Experience an extraordinary escape at Universal.” .’

Press Release 50

Press Release Marketing Human Needs Advertising 50

Strategy Driven

JUNE 5, 2015

My sixth book is Houston Legends , a definitive history of a dynamic global capitol. It is the hub of the world’s energy industry, headquarters of medical innovation and entrepreneurial phenomena. Recurring themes include pioneer spirit, business innovation, community give-back, growth and vision. About the Author.

Entrepreneur 50

Entrepreneur Competitive Advantage Quality Books 50

Strategy Driven

FEBRUARY 24, 2014

It’s so unusual that customers will set the meeting, and then talk about how innovative it was. FREE COPY of a StrategyDriven Expert Contributor book †. EVALUATE how StrategyDriven gives you a competitive advantage. Books typically valued from $14.95 – $29.95 Book value is not guaranteed.

Customer Loyalty 66

Customer Loyalty Competitive Advantage Travel Seminar 66

Strategy Driven

JANUARY 20, 2014

They’re independent businesspeople who are now marketing their sales and personal development services using my intellectual property, both online and in the classroom. Companies like Amazon, Zappos, and Apple have marched to the head of the class by innovating BEFORE the market did, and they set the standard for others to follow.

Succession 50

Succession Customer Loyalty Competitive Advantage Content 50

Strategy Driven

JUNE 19, 2015

In 1998, I advised the Disney corporation and reminded them that Walt Disney’s 100th birthday in 2001 would offer great marketing and positioning opportunities. Change is innovative. Apply thinking processes to be truly innovative. FREE COPY of a StrategyDriven Expert Contributor book †. Book value is not guaranteed.

Case Study 50

Case Study Open-book Learning Curve Learning-by-Doing 50

Strategy Driven

JULY 27, 2015

Being open to innovative solutions. Jon serves as vice president of marketing at Corepoint Health. FREE COPY of a StrategyDriven Expert Contributor book †. EVALUATE how StrategyDriven gives you a competitive advantage. Books typically valued from $14.95 - $29.95 Book value is not guaranteed.

Diversity 50

Diversity Learning-by-Doing Competitive Advantage Open-book 50

Strategy Driven

APRIL 3, 2015

Access to global markets. Faster innovation. Power Stars to Light the Business Flame , by Hank Moore, encompasses a full-scope business perspective, invaluable for the corporate and small business markets. It is a compendium book, containing quotes and extrapolations into business culture, arranged in 76 business categories.

Mentor 50

Mentor Consultative Strategic Planning Entrepreneur 50

Strategy Driven

MARCH 6, 2014

The borrower would then sell the discounted $970 post note on the money market, also paying a discount to the post note purchaser of say $30, receiving $940 in cash. The insurance company would repay the money market investor’s post note of $970, yielding a $30 profit for both the insurance company and the investor.

Insurance 70

Insurance Banking Crisis Discount 70

Strategy Driven

DECEMBER 5, 2013

As the underwriting weaknesses of subprime portfolios became known, banks stopped lending to each other, paralyzing credit markets. Morgan, were unable to value the trusts, and refused to ‘bail out’ Knickerbocker. Unregulated and a relatively new innovation, trusts were the ‘ toxic assets ‘ of the 1907 crises.

Banking 50

Banking Crisis Morale System 50

Strategy Driven

FEBRUARY 6, 2015

Life-threatening experiences (loss of business or market share, economic recession) signal the urgency for the team to collaborate. Success via competitiveness has many dimensions: Production efficiency became America’s focus by the 1950′s. Marketing’s importance was fully embraced in the 1960′s.

Quality 50

Quality Metrics Strategic Planning TQM 50

Harvard Business Review

AUGUST 15, 2016

In the past, salespeople were often the first step in a purchase process, and could significantly influence customer decision-making by controlling information about pricing, availability, competitive advantage, etc. Great salespeople don’t imitate, they innovate. Great brands avoid selling products.

Brand 8

Brand Disintermediation Price Long-term 8

Strategy Driven

DECEMBER 6, 2013

The current social strategy of many Marketing and Ad Agencies goes something like: “It doesn’t matter if the content is good, as long as we get a celebrity to tweet it, the thing will go viral!” Yet any attempt to market to these hyperactive, frenzied, texting balls of estrogen would be rejected and loathed.

Marketing 50

Marketing Video Content Advertising 50

Strategy Driven

MAY 2, 2014

The same fate had fallen the electronics industry, whose innovator (the Thomas Edison Electric Company) fell behind others in leading the trends and usage. Promote and graphically portray your company’s designated cause-related marketing activities. FREE COPY of a StrategyDriven Expert Contributor book †. About the Author.

Strategy 111

Strategy Budgeting Audience Risk Management 111

Strategy Driven

FEBRUARY 7, 2014

They embrace innovations, while keeping the best traditions. Change is innovative. Innovated It… and Teach You Why. Innovative Then and Now… Still Creating. Apply thinking processes to be truly innovative. FREE COPY of a StrategyDriven Expert Contributor book †. Book value is not guaranteed.

Planning 86

Planning Learning Curve Learning-by-Doing Budgeting 86

Strategy Driven

OCTOBER 11, 2013

Along the way, many defective tires hit the market, subsequently causing SUV rollovers, damage and, in some cases, deaths. In the future and in order to successfully take advantage of the future, make planning a priority…not a knee-jerk reaction. FREE COPY of a StrategyDriven Expert Contributor book †. What Causes Crises.

Crisis 73

Crisis Crisis Management Retail Budgeting 73

Strategy Driven

MARCH 7, 2014

Professional innovation. Power Stars to Light the Business Flame , by Hank Moore, encompasses a full-scope business perspective, invaluable for the corporate and small business markets. It is a compendium book, containing quotes and extrapolations into business culture, arranged in 76 business categories. Courage and leadership.

Balanced Scorecard 96

Balanced Scorecard Budgeting Risk Management Learning-by-Doing 96