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Leadership actions that are not an option for leaders.

Strategy Driven

’ Here are the actions I have observed about leadership that are mandatory for leadership success. They’re internal actions that build trust, earn respect, and create a team of inspired people – inspired to be productive and do their best… Great leaders are value providers, not order givers. BUT not without gambling.

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Leadership words that need to be banned. Forever.

Strategy Driven

Pabulum leadership words really bug me – but not as bad as they may bug you if they’re uttered by your leader. Leaders are known by their words, deeds, actions, values, principles, and by the people they attract both on their team and in the world, but… It’s their words that set the tone for the environment.

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The ‘why’ of sales and selling will lead you to be the wise salesperson.

Strategy Driven

Why is your online presence lacking, rather than having a dominant Google and social position that your customers and prospects would respect? Why are you trying to measure customer satisfaction, rather than seek and earn, and then measure customer loyalty? Books typically valued from $14.95 – $29.95

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Serve Memorably

Strategy Driven

Do you understand it’s ALL about customer loyalty (not customer satisfaction)? Attitude , The Little Green Book of Getting Your Way , The Little Platinum Book of Cha-Ching , The Little Teal Book of Trust , The Little Book of Leadership , and Social BOOM! . Book value is not guaranteed.

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What CEOs want to talk about. HINT: It ain’t your product.

Strategy Driven

If employees are not happy on the inside, customers will be served poorly on the outside. Loyalty of customers. A far cry from satisfaction, customer loyalty is at the heart of growing the business and increasing percentages of profit. Loyal customers will do business with you again and refer others to you.

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Tough sales issues, and not so tough (but not so easy) answers.

Strategy Driven

Customer loyalty. Leadership support. Jeffrey Gitomer is the author of The Sales Bible , Customer Satisfaction is Worthless Customer Loyalty is Priceless , The Little Red Book of Selling , The Little Red Book of Sales Answers , The Little Black Book of Connections , The Little Gold Book of YES!

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Old way or new way? Only one way works. My way.

Strategy Driven

Teach customer loyalty, not customer satisfaction. Customers may never be satisfied but will continue to do business with you based on your perceived value. Teach salespeople to ‘ask’ questions about the customer rather than ‘tell’ about their product. Book value is not guaranteed.