Books Human Needs Innovation Marketing 
In the CEO Afterlife
MAY 16, 2011
Tough-Minded Ways to Innovate. But after Pearson’s corporate life atop PepsiCo, he became an insightful HBR contributor, particularly with regard to innovation. Innovative companies are led by innovative leaders. The best backdrop for spurring innovation is knowledge – knowing the business cold. Leadership.
Lead Change Blog
OCTOBER 13, 2020
They had to deal with cancelled orders and supply chain disruptions, as well as employees needing more flexible schedules or being unable to work remotely due to inadequate home office setups. After reading my book about strategic pivoting , the CEO asked me to hold a strategic retreat to help the company restrategize its plans.
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Strategy Driven
NOVEMBER 15, 2013
In consumer business strategy – from branding to product development – addressing the emotional human needs continuum is crucial to success. Businesses that seek to create superior product/service experiences need to learn how to empathize with consumers’ needs. The Value of Human Needs.
Strategy Driven
JANUARY 17, 2014
However, innovations in the neurosciences to developments in social media have revealed that profitability should no longer be relegated to sales figures and profit margins alone. Control, one of the six core emotional needs I discuss in Empathetic Marketing , fuels our motivations in every aspect of our lives.
Chart Your Course
AUGUST 14, 2012
People have a basic human need to feel appreciated. Recognition programs help meet that need as well as generate behavior in alignment with organizational goals and standards. The amazing thing is there are lots of innovative employees who have great ideas, but most of them go untapped. 9) Customer and market focus.
Strategy Driven
MAY 25, 2011
Unusually Excellent is a back-to-basics reference book that offers both seasoned and aspiring leaders a framework for understanding and a guide for applying the battle-tested fundamentals of leadership at every stage of their careers. Feeling safe is a primal human need.
Strategy Driven
MAY 25, 2011
Unusually Excellent is a back-to-basics reference book that offers both seasoned and aspiring leaders a framework for understanding and a guide for applying the battle-tested fundamentals of leadership at every stage of their careers. Feeling safe is a primal human need.
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