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Embracing Positive Actions in the New Year

Skip Prichard

It’s a chance to reset, redefine goals, and introduce positive actions that can significantly impact your business, your team, and most importantly, yourself. Positive Actions for Your Business Revisit your business mission and values to ensure they align with your current vision. For leaders, this period holds unique promise.

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What Is CRO Marketing?

Strategy Driven

The marketing world is ever-evolving so you should always aim to stay ahead of the game in order to keep your business relevant. CRO marketing is a powerful tool business owners can use to do just that. CRO marketing is a powerful tool business owners can use to do just that. So what exactly is CRO marketing?

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The Best Leadership Books of 2019

Leading Blog

Books like Helping People Change and The Power of Bad , have the power to change forever how we work with others and address the things that hold us back. Grace tells the stories of women and men who are making a positive difference in our world by devoting themselves to serving as agents of positive change. Blog Post ).

Books 236
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Harnessing Optimism to Spot Opportunities: The Cocktail Party Effect.

Rich Gee Group

Optimism, much like a mental version of the Cocktail Party Effect, allows individuals to tune into the positive and, thus, detect possibilities that pessimism might overshadow. It's not about being naive or ignoring the negatives; it's about choosing to amplify the positives.

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In Marketing, the “C” Word Cannot Exist

In the CEO Afterlife

Many years ago I read Theodore Levitt’s The Marketing Imagination. In the book, the renowned marketing professor said there was no such thing as a commodity, only people who think like commodities. This served me well as a branded coffee marketer. Differentiation is the name of the marketing game.

Marketing 257
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My Gift To You This Season.

Rich Gee Group

I believe that staying abreast of new ideas, trends, and information is essential to a high-performing career and business. link ) Build Your Career Bug-Out Bag - be prepared to make a quick jump to a new position when unscrupulous bosses meddle with your career.( One of the most powerful books I've read in 10 years.

Tactics 195
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Incentivizing Reviews May Not Benefit Companies

The Horizons Tracker

They wanted to see if offering incentives for reviews had any impact on day-to-day marketing. Oddly enough, these negative reviews didn’t affect how many nights were booked or the total revenue. However, it didn’t have a clear positive impact on the platform and its sellers. But the kind of bookings did change.

Review 100